Hydro Flask Unveils Inspiring Campaign Celebrating Customer Engagement
Hydro Flask Launches Dynamic Brand Campaign
Hydro Flask has officially unveiled its latest brand campaign titled "We Make It. You Own It." This new initiative is set to roll out globally this month, bringing with it a fresh visual identity and messaging that resonates deeply with its loyal consumer base.
Celebrating Customer Connection and Individuality
The campaign aims to celebrate how fans interact with Hydro Flask products, emphasizing individual expression and high-quality design. With the tagline, "We Make It," Hydro Flask reaffirms its commitment to creating rigorously-tested, top-notch reusable products that not only serve functionality but also add lasting value to users’ lifestyles.
A Nod to the Community
The complementary message, "You Own It," serves as an acknowledgment of the Hydro Flask community. It highlights the unique ways fans customize and utilize their Hydro Flasks to reflect their personal style and passions. According to Larry Witt, president of the Home & Outdoor division at Helen of Troy Ltd., “Every product we create is for our customers. Our tumblers and bottles help people stay hydrated and energized while reducing their reliance on single-use plastics.”
Multimedia Rollout and Strategic Partnerships
Hydro Flask will deploy its campaign across various platforms, including social media, digital marketing, and traditional media. This rollout will feature connected television spots targeting audiences on platforms like Hulu, Roku, and Amazon. The brand will also utilize influencer partnerships and user-generated content to showcase product attributes effectively.
Connection Through Experiences
A significant focus of the campaign is how Hydro Flask products integrate into the everyday life of its users. Lauren Johnson, vice president of marketing at Hydro Flask, emphasizes this sentiment by stating, “Our fans are the heartbeat of the Hydro Flask story. This campaign pays tribute to their love for our commitment to functionality and style.”
Innovative Products Keeping Up with Trends
Alongside the campaign, Hydro Flask continues to expand its product line. Recently, they've introduced new styles, colors, and limited-edition releases, allowing customers even greater freedom to express themselves through Hydro Flask products. A highlight is the new Travel Bottle, which merges award-winning insulation technology with design elements that fit seamlessly into cupholders, ensuring the best hydration experience.
A Commitment to Sustainability
Hydro Flask remains steadfast in its mission to combat single-use plastics through its performance-driven product designs. This commitment extends with the launch of the “We Make It. You Own It.” campaign, reinforcing their identity as a responsible brand deeply connected with its community.
About Hydro Flask
Founded in 2009, Hydro Flask is devoted to producing premium insulated products that enhance outdoor experiences. As a member of the Helen of Troy Limited family (NASDAQ: HELE), Hydro Flask leads the market with its award-winning line of double-wall insulated bottles and soft coolers. The brand's mantra, Refill for Good, exemplifies its dedication to sustainability.
About Helen of Troy Limited
Helen of Troy Limited is a global leader offering innovative consumer products through its diverse portfolio, which includes Hydro Flask, OXO, Braun, and more. Focused on brand integrity and customer satisfaction, Helen of Troy continues to make strides in delivering high-value products to consumers worldwide.
Frequently Asked Questions
What is the new campaign launched by Hydro Flask?
The new campaign titled "We Make It. You Own It." emphasizes customer connection and celebrates individuality in product use.
When will the campaign start rolling out?
The campaign is set to roll out globally this month across multiple media channels.
What products does Hydro Flask offer?
Hydro Flask offers a variety of insulated products including bottles, tumblers, and soft coolers designed for high-performance hydration.
How does Hydro Flask promote sustainability?
Hydro Flask promotes sustainability through its commitment to reducing single-use plastics with every product designed to encourage reusability.
Who owns Hydro Flask?
Hydro Flask is part of Helen of Troy Limited, which owns a portfolio of trusted consumer product brands.
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