Hisense Elevates Fan Experience with FIFA World Cup Sponsorship
Hisense Reaffirms Commitment to FIFA World Cup™
At IFA 2025, Hisense, a major player in the consumer electronics arena, proudly announced its ongoing role as an Official Sponsor of the FIFA World Cup™, a partnership that has blossomed since 2018. This collaboration emphasizes Hisense's dedication to enhancing global fan experiences during one of the most celebrated sporting events worldwide.
Achievements in Collaboration with FIFA
Over the years, Hisense has reached significant milestones within its partnership with FIFA. Beginning with branding at the 2018 FIFA World Cup™, the company has since expanded its involvement through various initiatives. This includes content cooperation via FIFA+ in 2022 and technological innovations in VAR operations at recent FIFA Club World Cup events. The upcoming FIFA World Cup 2026™ sponsorship represents another exciting step forward, further solidifying Hisense’s influence in the sporting world.
Focus on Fan Experience
Catherine Fang, the VP of Hisense Group, emphasized the crucial role of creating unforgettable moments for fans. She explained that Hisense is committed to ensuring fans enjoy their experiences to the fullest. With a focus on four essential pillars—technology-driven, user-oriented, smart service, and cultural values—Hisense continually pushes the envelope in display technology, making significant strides in picture quality that enhance the viewing experience.
Introducing RGB-MiniLED Technology
Hisense also showcased its groundbreaking RGB-MiniLED technology at IFA 2025. Following its successful CES debut with a 116-inch RGB-MiniLED TV, the upgrades promise to deliver more vibrant colors, improved contrast, and brightness that sets new standards beyond QD-OLED technologies. This innovation underscores Hisense’s position as a leader in next-generation display technology.
FIFA's Vision for the Future
Romy Gai, FIFA's Chief Business Officer, expressed excitement over the partnership with Hisense, highlighting how the collaboration will introduce top-tier display technology, paving the way for an exceptional World Cup experience for fans globally. As the tournament approaches, Hisense aims to transform living rooms around the world into front-row seats, enabling fans to fully immerse themselves in the action.
Commitment to Quality and Partnership
As a company established in 1969, Hisense has grown to be a formidable name in the realm of home appliances and consumer electronics, with a presence in over 160 countries. The company specializes in delivering high-quality multimedia products and intelligent IT solutions. Notably, Hisense has ranked as the global leader in the 100-inch and larger TV segment, showcasing its dedication to innovation and quality.
As the official sponsor of FIFA World Cup 2026™, Hisense remains committed to fostering global sports partnerships that resonate with audiences worldwide. This strategy not only enhances brand visibility but also deepens the connection with fans across the globe.
Frequently Asked Questions
What is the significance of Hisense's sponsorship of the FIFA World Cup?
Hisense's sponsorship reinforces its commitment to enhancing fan experiences worldwide while showcasing innovative technologies in display quality.
How has Hisense's relationship with FIFA evolved since 2018?
Since 2018, Hisense has achieved major milestones including significant branding, content collaborations, and technology integrations for world-class events.
What is RGB-MiniLED technology?
RGB-MiniLED technology represents Hisense's latest advancement in display technology, offering improved color quality, contrast, and brightness.
Who is Catherine Fang?
Catherine Fang is the Vice President of Hisense Group who advocates for providing optimal viewing experiences to fans.
How does Hisense ensure quality in its products?
Hisense focuses on innovation, user-centered design, and strategic partnerships to maintain high-quality standards across its product range.
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