Introducing Sincerely Yours: A Skincare Revolution
Launching in 384 select Sephora stores nationwide, Sincerely Yours is set to change the skincare landscape for teens. This innovative brand emphasizes safe and gentle solutions tailored specifically for developing skin.
Co-Founders with a Vision
Sincerely Yours was co-founded by the dynamic father-daughter duo, Jordan and Salish Matter, alongside beauty expert Julia Straus and leading consumer investor Strand Equity. Their unique approach intertwines safety with style, creating dermatologist-developed essentials. Driven by Salish's personal experiences with sensitive skin, the brand's offerings are designed to empower young individuals to feel confident and catered to in their skincare journey.
The Launch Collection: Gentle Yet Effective
The debut collection features a lineup of high-quality products: Kindly Clean Hydrating Cleanser ($22), Hit Fresh Soothing Serum Mist ($24), So Soft Lightweight Moisturizer ($26), and Sunny Side Up Mineral Sunscreen ($28). All products are Sephora Clean certified, ensuring they are devoid of harmful anti-aging ingredients and suitable for sensitive skin. Clinically tested and dermatologically approved, each product guarantees a non-comedogenic, vegan, and cruelty-free formula.
Barrier Friendly Formula™ (BFF)
At the heart of Sincerely Yours lies the innovative Barrier Friendly Formula™. This complex blends time-release hyaluronic acid, niacinamide, and ceramides, hydrating and enhancing the skin's barrier while being gentle enough for sensitive skin. This dedication offers a simple, effective routine for everyone embarking on their skincare adventures.
A Community-Driven Initiative
From its inception, Sincerely Yours has prioritized community engagement, driving the brand's development with valuable insights from over 60,000 teens. The 30-member Teen Advisory Board, spearheaded by Salish, plays a critical role in shaping the brand's identity, ensuring that every aspect resonates with the youthful audience it seeks to serve.
Empowerment Through Real Connection
“Sincerely Yours was born from the belief that teens should be heard,” remarks Julia Straus, co-founder and CEO. By emphasizing genuine connections, the company aims to uplift rather than impose pressures on young individuals. As part of its commitment, 1% of annual sales will be channeled to organizations such as Girls Inc. of Los Angeles, fostering personal growth and confidence in youth.
Make Your Skincare Journey with Sincerely Yours
Now available at Sephora and Sincerely-Yours.com, the brand invites teens to explore skincare that recognizes their uniqueness. Products are not merely created, but rather co-developed with a vast community of engaged teens, ensuring that they resonate with the lifestyle and needs of the current generation.
About Sincerely Yours
Sincerely Yours is committed to providing skincare solutions that are not only effective but also trustworthy. With a foundation rooted in personal care and community involvement, the brand is dedicated to assisting the next generation in feeling connected and confident within themselves.
Meet the Co-Founders
Jordan Matter is renowned for his popular YouTube channel, which boasts over 30 million subscribers, amplifying family connection through relatable content. His daughter, Salish Matter, celebrated as Nickelodeon's Creator of the Year, fosters authentic engagement with the teen audience, drawing inspiration from her own skincare journey.
About Strand Equity
Strand Equity is a growth equity firm based in Los Angeles, supporting promising consumer brands that resonate with modern society. Their approach is to empower dynamic entrepreneurs and foster sustainable business growth, investing in brands that reflect the evolution of consumer preferences.
Frequently Asked Questions
What is Sincerely Yours?
Sincerely Yours is a skincare brand designed for teenagers, focusing on gentle, effective products tailored for developing skin.
Where can I buy Sincerely Yours products?
Sincerely Yours products are available exclusively at Sephora stores and on Sephora.com.
What makes Sincerely Yours different from other brands?
The brand is community-driven, co-created with insights from teens, ensuring products are made for their needs and preferences.
Is Sincerely Yours cruelty-free?
Yes, all Sincerely Yours products are cruelty-free and vegan, ensuring ethical practices in their creation.
How does Sincerely Yours support its community?
1% of Sincerely Yours' annual sales are donated to organizations that support youth empowerment, like Girls Inc. of Los Angeles.
