Highmark and Noom Unite to Transform Member Health Journey
Empowering Health through Collaboration
Highmark is set to introduce Noom: Weight Management to nearly 2 million eligible members starting in 2026. This innovative program focuses on guiding participants in weight management, diabetes prevention, and overall health improvement. By integrating behavior change strategies, personalized support, and advanced technology, Noom aims to provide an exceptional health journey for individuals looking to achieve their health goals.
Personalized Paths to Wellness
In a world where health challenges are increasingly complex, the partnership between Highmark and Noom represents a crucial step toward comprehensive member support. This collaboration is particularly significant given the alarming statistic that a vast majority of U.S. adults struggle with weight management—nearly 74% of adults are classified as overweight or obese. This issue not only affects individual health but also poses significant costs to the healthcare system, estimated at approximately $173 billion annually.
Member-Focused Approach
Tracy Saula, the chief product and experience officer at Highmark Health, emphasizes the commitment to delivering a world-class customer experience. "Highmark and Noom are both dedicated to building a world-class customer experience for the people we serve by engaging them when, where and how is best for them," she stated. This commitment to personalized care ensures that members receive tailored experiences that resonate with their specific needs and health objectives.
Custom Journeys to Health
Upon enrollment, eligible Highmark members will undergo an onboarding assessment that customizes their Noom journey according to their health requirements. This distinct approach is designed for individuals at risk of developing diabetes as well as those managing type 2 diabetes. Each journey is structured around manageable lessons, AI-powered tools, one-on-one guidance, and supportive peer communities that foster encouragement and accountability.
Innovative Tools for Lasting Change
The Noom Weight program is well-established as an effective digital solution that enables members to achieve and sustain a healthy weight through behavioral modifications and lifestyle adjustments. For those who find it challenging to maintain progress, Noom's psychology-driven lessons illuminate the reasoning behind their habits, aiding them in cultivating a healthier relationship with food. By leveraging real-time data through AI tools such as smart food logging and body scan technology, members gain invaluable insights that promote healthier choices.
Programs Promoting Diabetes Prevention
Noom's Diabetes Prevention Program (DPP) stands out as a pioneering initiative focused on minimizing the risk of developing type 2 diabetes. This program proudly boasts the CDC's Full Plus Recognition for its commitment to ongoing member engagement and impressive health outcomes. Utilizing a recognized curriculum, the Noom DPP educates participants about diabetes risk factors while providing effective strategies to promote healthier lifestyles.
Addressing the Cost of Obesity
Obesity is linked to various health complications such as hypertension and coronary heart disease, contributing to substantial healthcare costs. Studies reveal that even a modest weight reduction of 5 to 10 percent can lead to significant health improvements and alleviate the burden of related comorbidities. Highmark's integration of Noom's resources emphasizes proactive health management, enabling members to initiate healthier lifestyle habits that support long-term wellness.
Access to Noom Resources
Beginning on January 1, 2026, almost two million eligible Highmark members will have access to Noom: Weight Management as part of their medical benefits at no out-of-pocket expense. Eligibility can be confirmed through the My Highmark mobile app or via their web portal, myhighmark.com, making access straightforward and user-friendly.
About Highmark Health
Highmark Health is an extensive enterprise based in Pittsburgh, employing 44,000 individuals dedicated to serving millions of Americans nationwide. It encompasses Highmark Inc., Allegheny Health Network, and enGen, collectively providing health insurance to over 7 million members across multiple states, alongside dental products and various health services. The Allegheny Health Network represents an integrated service system with hospitals and associated health services aimed at promoting optimal health.
About Noom
Noom is recognized as a leader in preventive health and longevity solutions, offering innovative programs designed to empower individuals in their journey towards better living. It provides various strategies for managing health challenges, including Noom Med and specialized diabetes prevention programs, while receiving prestigious recognition from notable institutions like the CDC.
Frequently Asked Questions
What is the main goal of Highmark and Noom's collaboration?
The primary objective is to enhance member health through personalized support and behavior change strategies, focusing on weight management and diabetes prevention.
When will eligible members have access to Noom: Weight Management?
Eligible Highmark members can begin accessing Noom: Weight Management on January 1, 2026.
How does the Noom program differ from traditional weight management programs?
Noom emphasizes psychological insights into habit formation and offers AI-powered tools, which help members understand their relationship with food and stay accountable.
What are the benefits of the Noom Diabetes Prevention Program?
The Noom DPP provides crucial education on diabetes risk factors and effective strategies to lower risks, emphasizing healthy food choices and lifestyle modifications.
How can members confirm their eligibility for the program?
Members can confirm their eligibility via the My Highmark app or the web portal at myhighmark.com.
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