HighCo's Strategic Acquisition Strengthens Market Presence

HighCo Completes Acquisition of Sogec and BudgetBox

HighCo has recently announced the successful acquisition of the promotion activities from Sogec and BudgetBox, marking a significant advancement in its strategy aimed at bolstering its presence in the promotions market.

About the Acquisition

This strategic move is designed to strengthen HighCo's growth potential, particularly in the Activation division, emphasizing the company’s ongoing commitment to innovation and market leadership.

Overview of Sogec

Sogec is a renowned French agency that specializes in omnichannel promotion activation. They provide a wide array of marketing solutions tailored to enhance engagement, including issuing and processing discount coupons, offering a digital cashback platform, creating interactive apps such as Quoty, and executing loyalty programs and promotional games.

Insights into BudgetBox

On the other hand, BudgetBox is a promotional powerhouse in the retail media landscape. This company is adept at crafting targeted, personalized activation campaigns driven by deep insights into consumer behaviors both online and at physical retail locations. This focus on consumer engagement aligns perfectly with the evolving needs of brands and retailers.

Financial Implications

As per the recent discussions, the financial accounts of Sogec and BudgetBox will be consolidated starting from October 1, 2025. The previous year's earnings showed that Sogec generated a gross profit of €10.1 million with a workforce of 90 employees, while BudgetBox contributed €6.7 million with 65 employees on board. The anticipated financial impacts of this acquisition will be outlined in a upcoming press release regarding the Group’s overall performance in 2025, set for March 2026.

Strategic Advantages for HighCo

This acquisition is poised to establish HighCo as a key player in promotional activation across Europe. By integrating Sogec and BudgetBox into its operations, HighCo is taking a significant step towards refining its core business strategy. The company plans not only to enhance its operational capabilities but also to channel investments into its two primary sectors: Activation and Consulting & In-store media selling.

Commitment to Innovation

HighCo continues to spearhead transformation within the retail industry through innovative marketing and communication strategies, assisting both brands and retailers in navigating the ever-evolving landscape.

HighCo's Operational Excellence

With over 400 employees and a commitment to corporate social responsibility (CSR), HighCo holds a prestigious Gold rating from EcoVadis, recognizing it in the top 5% of companies worldwide for responsible purchasing practices.

Contact Information

For additional queries or insights regarding this acquisition, interested parties can reach out to:

Cécile Collina-Hue - Managing Director
Nicolas Cassar - Press Relations
Phone: +33 1 77 75 65 06 | +33 4 88 71 35 46
Email: comfi@highco.com | n.cassar@highco.com

Upcoming Financial Announcements

HighCo looks forward to updating stakeholders on its quarterly performance starting with Q3 2025 and a full overview in early 2026, ensuring transparency and ongoing communication about its business developments and financial health.

Frequently Asked Questions

What did HighCo acquire?

HighCo acquired the promotion activities of Sogec and BudgetBox to enhance its market positioning.

When will the financials of the acquired companies be integrated?

The financial accounts of Sogec and BudgetBox will be consolidated from October 1, 2025.

How does this acquisition affect HighCo's growth?

This acquisition strengthens HighCo's capabilities in promotional activation, contributing to growth in its Activation division.

What are Sogec and BudgetBox known for?

Sogec specializes in omnichannel promotion activation while BudgetBox focuses on retail media and personalized activation campaigns.

Who can be contacted for more information about HighCo?

Cécile Collina-Hue and Nicolas Cassar are the primary contacts for inquiries related to the company and its activities.

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