Hernando Ruiz-Jimenez Takes Marketing Leadership at Geisinger
Hernando Ruiz-Jimenez Takes On New Role at Geisinger
Geisinger has welcomed a seasoned professional, Hernando Ruiz-Jimenez, as its new chief marketing and communications officer. In his pivotal position, he will lead the organization's brand and digital marketing strategies, corporate communications, content creation, and service line marketing across the entire system.
Extensive Experience Driving Success
With over two decades of experience in marketing leadership, Ruiz-Jimenez's previous roles include serving as the chief marketing officer at NewYork-Presbyterian for four years and a three-year stint at Triple-S Insurance as the chief marketing and communications officer, which is affiliated with BlueCross BlueShield.
Foresight and Leadership in Marketing
Amy Brayford, Geisinger’s executive vice president and chief of staff, praised Ruiz-Jimenez's experience and adaptability. "Hernando's wide-ranging experience will greatly benefit our marketing and communications team and enhance our organizational strategies," she stated, emphasizing the value he brings from various sectors, including health systems and insurance.
Transformational Contributions at NewYork-Presbyterian
During his tenure at NewYork-Presbyterian, Ruiz-Jimenez played a significant role in transforming the marketing department, guiding it during the challenging times of the COVID-19 pandemic—one of the toughest periods in health history.
"Being passionate about healthcare marketing, I was drawn to the opportunity to share Geisinger’s stories and amplify its respected brand," Ruiz-Jimenez remarked. He noted Geisinger’s leadership in the value-based care model, which is pivotal to enhancing healthcare across the United States. Ruiz-Jimenez highlighted the unique facilities and quality of care provided in both urban and rural parts of the country, placing Geisinger on par with major academic medical centers.
Diverse Background Enriching Healthcare Marketing
In addition to his healthcare expertise, Ruiz-Jimenez has an impressive track record in leading marketing initiatives for renowned consumer brands such as Pepsi and Captain Morgan. His most recent endeavor was as the general manager and chief marketing officer of Un(Think) Foods, a notable agricultural startup.
He holds an M.B.A. from Stanford University and a B.S. in Business Administration from Villanova University. Currently, Ruiz-Jimenez also shares his knowledge as a professor in the Branding + Integrated Communications Master's Program at City College of New York, while actively participating as a member and governance fellow of the National Association of Corporate Directors and the Latino Corporate Directors Association.
About Geisinger
Geisinger is recognized as one of the leading providers of value-based care in the nation, catering to over 1.2 million individuals in diverse urban and rural settings. Established in 1915 by philanthropist Abigail Geisinger, this nonprofit health system generates approximately $10 billion in annual revenue across 126 care sites. This includes 10 hospitals and Geisinger Health Plan, which serves more than half a million members through various commercial and government plans.
Each year, Geisinger College of Health Sciences trains over 5,000 new medical professionals and engages in more than 1,400 clinical research projects. With a workforce of around 26,000 employees—1,700 of whom are physicians—Geisinger remains among the largest employers in its region, contributing approximately $15 billion to the state's economy.
On March 31, Geisinger marked a significant milestone by becoming the inaugural member of Risant Health, a nonprofit initiative dedicated to advancing value-based care nationwide, setting a promising direction for the future of healthcare.
Frequently Asked Questions
What is the role of Hernando Ruiz-Jimenez at Geisinger?
Hernando Ruiz-Jimenez serves as Geisinger’s chief marketing and communications officer, overseeing various marketing and communication strategies throughout the organization.
What are Hernando Ruiz-Jimenez's previous experiences?
Prior to joining Geisinger, Ruiz-Jimenez was the chief marketing officer at NewYork-Presbyterian and served as chief marketing and communications officer at Triple-S Insurance.
What educational qualifications does Hernando Ruiz-Jimenez hold?
He holds an M.B.A. from Stanford University and a B.S. in Business Administration from Villanova University.
What unique aspects does Geisinger offer in healthcare?
Geisinger leads in value-based care and provides high-quality healthcare services in both urban and rural settings, making it comparable to large academic medical centers.
How does Geisinger impact the local economy?
With around 26,000 employees, Geisinger contributes significantly to the state economy, boasting an estimated impact of $15 billion annually.
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