Allegiance Group + Pursuant Welcomes Leadership Changes
Rich Aukland transitions to Executive Chairman while Trent Ricker takes the helm as CEO.
Appointment of Trent Ricker as CEO
In a significant shift, Allegiance Group + Pursuant (AGP), a prominent partner for nonprofits in fundraising, marketing, and technology, has appointed Trent Ricker as the new Chief Executive Officer (CEO). Ricker, who previously held the position of Chief Strategy Officer at AGP, is stepping into this role with over 25 years of experience in agency and consulting leadership.
His notable experience includes a 12-year tenure as CEO of Pursuant before it merged with Allegiance Group, providing him with a rich background in nonprofit fundraising and marketing strategies. Ricker's remarkable ability to leverage data for innovative solutions positions him as a forward-thinking leader for AGP.
Vision and Commitment
Upon his appointment, Ricker expressed his gratitude and determination: "I am honored to lead AGP at such a pivotal time for the nonprofit sector. Our clients' missions drive everything we do, and I look forward to continuing to work alongside our talented team to deliver innovative, results-focused solutions that help them thrive. Together, we will build on our strong foundation and push the boundaries of what's possible in nonprofit engagement."
Rich Aukland’s New Role
Ricker takes over leadership from Rich Aukland, the founding CEO of AGP, who will now serve as Executive Chairman. Aukland has played a crucial role in establishing AGP as a key player in the nonprofit sector, facilitating significant growth and enhancing the capacity for mission-driven organizations to perform at higher levels.
Reflecting on the transition, Aukland stated, "Trent is the right leader for AGP's future. His strategic vision, deep sector expertise, and commitment to innovation have already been essential to our growth. I am confident he will continue to drive AGP forward, delivering exceptional results for our clients and positioning us at the forefront of the industry."
Looking Ahead
This transition marks a new chapter in AGP’s journey, one that emphasizes a steadfast dedication to innovation, client success, and a broader impact on the nonprofit landscape. AGP’s leadership is excited about the future possibilities and the positive changes this leadership change will bring to its clients and partners.
About Allegiance Group + Pursuant
Allegiance Group + Pursuant is a full-service fundraising, marketing, and technology firm. Over more than 40 years, it has been dedicated to helping nonprofits engage their audiences effectively and create substantial impacts in their communities. Leveraging a data-driven, omni-channel approach, AGP empowers organizations to enhance their reach and maximize their results.
Frequently Asked Questions
What does the leadership transition mean for AGP?
The transition signifies a renewed focus on innovation and client success under the new leadership of CEO Trent Ricker.
Who is Trent Ricker?
Trent Ricker is the newly appointed CEO of Allegiance Group + Pursuant with extensive experience in nonprofit fundraising and marketing.
What is Rich Aukland's new role?
Rich Aukland will continue to serve as Executive Chairman, providing strategic guidance to the company.
How long has AGP been operating?
AGP has over 40 years of experience in supporting nonprofits through various innovative strategies.
What is AGP’s mission?
AGP aims to empower mission-driven organizations, deepening engagement and maximizing the impact of their campaigns.
