Henkel and U.S. Soccer Partner to Elevate Soccer's Future

Henkel Partners with U.S. Soccer for a Thriving Future

In a significant development for soccer in the United States, Henkel has proudly partnered with U.S. Soccer, marking a commitment to grow the game, elevate player performance, and inspire a new generation. This partnership includes Henkel as the Presenting Partner of the U.S. Soccer's Young Player of the Year Awards and as a Supporting Partner of the Arthur M. Blank U.S. Soccer National Training Center.

Community and Youth Engagement

This partnership promises to make a positive impact on local communities through youth soccer clinics, aimed at offering children across the country a chance to engage with the sport. Through these initiatives, Henkel aims to promote inclusivity and accessibility in soccer, making it easier for young players to enjoy the game.

Celebrating Talents

As part of this collaboration, Henkel will play a pivotal role in honoring the achievements of outstanding players in both the U.S. Men's National Team (USMNT) and the U.S. Women's National Team (USWNT). The partnership offers an avenue for fans and media alike to recognize the best talents in the sport through the Young Male and Female Player of the Year Awards.

Commitment to High Performance

Henkel's investment will also contribute to the development of high-performance resources at U.S. Soccer's new state-of-the-art Training Center, which is set to become the heart of soccer development in the United States. This facility will serve as the new headquarters for the Federation, providing essential support to all 27 National Teams.

Vision for the Future

U.S. Soccer CEO JT Batson highlighted the importance of this partnership, stating, "Henkel's support amplifies our reach and enhances resources for our athletes, while deepening our connection with communities across the country." This mutual commitment aims not only to foster sporting talent but also to build a vibrant soccer culture nationwide.

The Significance of Henkel's Role

Henkel, well-known for its diverse range of brands including Dial, Persil, and Loctite, is leveraging this partnership to connect with soccer fans and demonstrate its community values. The company views this initiative as an opportunity to inspire employees, consumers, and customers, reinforcing their dedication to supporting sports at the grassroots level.

Enhancing Grassroots Programs

Henkel's grassroots initiatives will support organizations like AYSO, contributing to local programming that promotes youth engagement in soccer. These efforts are vital for nurturing a future generation of soccer enthusiasts and players, thereby increasing the sport's overall footprint in America.

Henkel's Expanding Brand Reach

This partnership signifies Henkel's expanding commitment to community involvement, particularly within the North American market, where it accounts for a significant portion of the company's global sales. The strategic partnership with U.S. Soccer positions Henkel as a brand that prioritizes social responsibility while promoting the beautiful game.

About U.S. Soccer

U.S. Soccer has served as the official governing body of soccer in the United States for over a century. The organization is focused on five key pillars aimed at increasing participation, improving the playing environment, and ensuring the success of national teams in a competitive arena. These initiatives are essential for fostering a thriving soccer environment for all.

About Henkel

Henkel has established itself as a leader in both industrial and consumer markets with renowned brands and innovative technologies. Their commitment to sustainability and community welfare aligns perfectly with their mission of empowering people and enhancing societal impact through partnerships like the one with U.S. Soccer.

Frequently Asked Questions

What does the partnership between Henkel and U.S. Soccer aim to achieve?

The partnership seeks to grow the sport of soccer, elevate player performance, and inspire youth participation through community engagement and various programs.

How will Henkel support youth soccer?

Henkel will support youth soccer through clinics and programs that promote accessibility and inclusivity, allowing children to experience soccer firsthand.

What events will Henkel sponsor under this partnership?

Henkel will be the Presenting Partner of the Young Player of the Year Awards and sponsor community youth soccer clinics nationwide.

Why is the new training center important?

The new training center will serve as U.S. Soccer’s headquarters and provide vital resources for all national teams, enhancing overall performance levels.

How does this partnership benefit the community?

This partnership not only motivates young athletes but also strengthens connections within communities, inspiring participation in soccer and promoting health and teamwork.

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