Harvard Extension School's Social Media Triumph at UPCEA

Harvard Extension School's #HESProud Campaign Achievements

The Harvard Extension School (HES) proudly announces its victory with the #HESProud social media campaign, honored as the GOLD recipient of the UPCEA's Excellence in Marketing Award for 2024. This notable accolade it received celebrates the campaign's creativity and engagement, which resonated significantly across the educational community.

Celebrating Creative Strategies

This award was not just a random selection; the campaign was chosen among numerous competitive submissions from various members of the UPCEA. Its success can be attributed to the dedicated efforts of the HES Marketing team, whose work exemplifies the innovative strategies essential in today’s digital landscape.

Additional Recognition

In addition to the prestigious GOLD Award, the HES team also earned a Silver Award for their Professional & Executive Development Webinar Strategy. This recognition stands as a testament to their comprehensive approach to marketing and outreach in the education sector.

Highlighting Student Voices

The #HESProud campaign focused on amplifying the voices of the students within the HES community. Their dedication to this mission is showcased by the staggering engagement metrics; the campaign was referenced 3,400 times on Facebook and boasted nearly 7,000 uses of its hashtag on Instagram. Such impressive statistics reflect the campaign's impact and reach.

Insights from Leadership

Nancy Coleman, the Dean of Harvard Extension School and Continuing Education, expressed her pride in the accomplishments of the marketing team. She emphasized that the campaign was a labor of love, deeply rooted in their commitment to showcase remarkable work within their community. She noted, "Winning the GOLD Excellence in Marketing Award is truly a testament to the team's creativity, collaboration, and passion. We are grateful to have our efforts recognized by peers in the MEMS community."

A Standout at the MEMS Conference

The campaign was celebrated during the recent MEMS Conference, where HES representatives participated in a panel. There, they imparted knowledge about the campaign’s creative process and discussed the challenges faced along the way. The conference provided a valuable forum for sharing insights and reinforcing HES's role as a leader in marketing innovation.

Commitment to Excellence

The Excellence in Marketing Awards for 2024 honor the ingenuity of marketing campaigns that drive results throughout the higher education sector. The recognition of HES showcases their dedication to setting high standards of excellence, motivating other institutions to elevate their marketing approaches.

About Harvard Division of Continuing Education

The Harvard Division of Continuing Education has a rich history of over 100 years in delivering high-quality educational programs to various learner categories. It serves, among others, working professionals seeking skill enhancement and lifelong learners eager to deepen their knowledge. With a focus on innovation, HES strives to fulfill the educational needs of its diverse community.

Media Contact Information

Media Contact:
Harry Pierre

Frequently Asked Questions

1. What is the #HESProud campaign?

The #HESProud campaign is an initiative by Harvard Extension School to highlight the achievements and stories of its students through social media engagement.

2. What awards did the campaign win?

The campaign received a GOLD award for Excellence in Marketing from UPCEA and a Silver Award for Harvard's webinar strategy.

3. How did the campaign engage its audience?

It encouraged students to share their stories, leading to over 3,400 mentions on Facebook and almost 7,000 hashtag uses on Instagram, showcasing its widespread reach.

4. What is the significance of the awards?

The awards celebrate standout marketing strategies within higher education, showcasing creativity and impactful engagement.

5. Who expressed pride in the campaign's achievements?

Nancy Coleman, the Dean of the Harvard Extension School, highlighted the campaign's success, praising the dedication and collaboration of the marketing team.

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