GWM Showcases Global Expansion at Chengdu Motor Show 2024
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GWM Showcases Global Expansion at Chengdu Motor Show 2024
In the ever-evolving global automotive landscape, Chinese brands are emerging as formidable contenders. At the recent Chengdu Motor Show, Great Wall Motor (GWM) took center stage, unveiling its theme "Intelligent GWM, Off-Road GWM, Global GWM." Displaying over 20 flagship models under six major brands—HAVAL, WEY, TANK, ORA, POER, and GWM SOUO—GWM showcased its impressive product strength and technological advancements to an audience including nearly a hundred international guests.
Joint Press Conferences: A Framework for Success
On the opening day, GWM held two joint press conferences that highlighted its global market strategy. The first conference featured the GWM Group alongside the TANK and WEY brands, while the second focused on HAVAL and GWM Pickup. These events not only unveiled the brand's latest innovations but also emphasized its ambitious vision for global relocation and brand presence.
Highlights from the GWM Group Conference
During the GWM Group announcement, standout models such as the TANK 300, TANK 500, and the new WEY 07 took the spotlight. These vehicles have positioned GWM prominently in the SUV and pickup markets. The TANK series, for instance, has successfully captured half the share of China's off-road vehicle segment.
Performance and Market Reception
At the conference, Liu Yanzhao revealed that the newly launched WEY 07 achieved remarkable sales, with 8,571 units sold within 24 hours. This indicates a robust market acceptance, especially among consumers in major urban centers.
Creative and Diverse Offerings in Off-Road Solutions
GWM's strategy encompasses an extensive range of consumer and commercial vehicle offerings. Models like the HAVAL H6 and HAVAL DARGO are popular among families due to their safety features and comfort. Furthermore, the launch of the second-generation HAVAL H9 has redefined the 'Family Off-Road' category, positioning GWM as an innovator in the space. Not to forget, the GWM Pickup series, revered for its functionality and off-road prowess, has established itself as a top choice for enthusiasts.
Driving Innovation with Intelligent Technology
Adhering to its dual-drive strategy of "Intelligent GWM" and "Off-Road GWM," GWM continually advances in technology and product enhancements. The innovative WEY 07, equipped with the Coffee Pilot Ultra intelligent driving system, aims to redefine user experience. This system offers superior sensing capabilities, complemented by the Coffee OS 3 intelligent cockpit that creates a seamless travel experience.
Exceptional Off-Road Capabilities
In the realm of off-road vehicles, GWM combines cutting-edge technology with new energy solutions to ensure a commanding performance across diverse driving scenarios. The Hi4 technology platform and hybrid architectures showcase GWM's commitment to meeting all off-road challenges while prioritizing user comfort and safety.
Building Strong Emotional Connections with Users
GWM understands that fostering emotional ties with users is crucial. At the Chengdu Motor Show, GWM created opportunities for direct user engagement through story-sharing segments that highlighted personal experiences with the brand. This interactive approach helps in creating a sense of belonging and loyalty among customers.
User Engagement Activities
GWM's co-creation workshops allowed users to collaborate with designers on future automotive innovations. This initiative boosts brand recognition while enhancing user experience, signifying GWM's dedication to user participation and satisfaction.
Conclusion: A Cultural Integration Experience
At the show, an immersive hotpot experience tied Chinese culture to the GWM brand, enhancing its representation. International attendees admired how GWM successfully merged cultural experiences with automotive innovation, deepening the connection between the users and the brand.
Commitment to Craftsmanship and Future Innovations
As GWM moves forward, its commitment to "Craftsmanship in Car Manufacturing" will guide its strategies. With an emphasis on technological advancements and user collaboration, GWM is poised to explore future mobility possibilities while enhancing global reach.
Frequently Asked Questions
What was the main theme of GWM at the Chengdu Motor Show?
The theme was "Intelligent GWM, Off-Road GWM, Global GWM," showcasing their innovation across various models.
What highlight models were revealed by GWM?
Key models included the TANK 300, TANK 500, and the newly launched WEY 07.
How did GWM perform in sales at the press conference?
The WEY 07 sold 8,571 units within the first 24 hours after its launch.
What is GWM's strategy for international markets?
GWM focuses on local market integration, respecting cultures while providing tailored products.
How does GWM engage with its customers?
GWM involves users in product development through interactive workshops and shared storytelling experiences.
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