Grocery Outlet Introduces Exciting GO Brands Program
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Grocery Outlet Introduces GO Brands Private Label Program
Grocery Outlet Holding Corp. (NASDAQ: GO), the dynamic retailer known for offering great savings on quality, name-brand consumables, is thrilled to unveil its much-anticipated private label program called GO Brands. This innovative initiative aims to broaden the shopping experience for customers by rolling out products designed for everyday living.
Distinctive Brands Under GO Brands
The GO Brands program will launch with an exciting array of products categorized under three distinct brands: SimplyGO, GO Home & Haven, and GO Paw & Pamper. Customers can expect to see these offerings hitting the shelves of Grocery Outlet stores soon, with plans for 100 new private label items to be available by year-end.
SimplyGO
SimplyGO focuses on providing high-quality grocery staples and beverage essentials at wallet-friendly prices. This line features a variety of items, from pastas and baking essentials to dairy products like butter and cheese, all aimed at helping customers stretch their grocery budgets.
GO Home & Haven
The GO Home & Haven brand is centered around everyday household necessities and personal care products. Shoppers will find affordable options for items such as paper towels, aluminum foil, and facial tissues, making it easier to tackle daily chores without breaking the bank.
GO Paw & Pamper
Recognizing the importance of pets in families, Grocery Outlet is excited to introduce the GO Paw & Pamper brand. This line will feature pet food and accessories that cater to the needs of furry family members, ensuring they receive quality products at reasonable prices.
Commitment to Value and Quality
RJ Sheedy, President and CEO of Grocery Outlet, emphasizes the company’s dedication to providing exceptional value. “We created the GO Brands program to uphold our mission of touching lives for the better by saving our customers money and delivering top-quality products that they can trust.” This initiative not only enhances the array of offerings for shoppers but also solidifies Grocery Outlet's position as a retail leader in affordability.
Enhancing the Shopping Experience
Steve Wilson, EVP and Chief Purchasing Officer, adds, “Consumers today have high expectations from private label offerings. Our GO Brands items complement our existing value-packed selections, creating an enriching treasure hunt experience for shoppers.” This focus on quality and affordability makes each visit to Grocery Outlet a unique and rewarding experience.
About Grocery Outlet
Headquartered in Emeryville, California, Grocery Outlet operates more than 520 stores nationwide. This growth pattern highlights the company's commitment to providing quality, accessible products to communities across numerous states, including California, Washington, and Oregon.
Contact Information
For queries related to investor relations, Christine Chen can be reached at (510) 877-3192 or via email at cchen@cfgo.com. For media inquiries, reach out to Alejandro Alvarez Correa at (510) 346-5532 or aalvarezcorrea@cfgo.com.
Frequently Asked Questions
What is the GO Brands program?
The GO Brands program is Grocery Outlet's new private label initiative, offering a range of affordable products across three distinct brands.
When will GO Brands products be available?
Products from the GO Brands program will start rolling out in Grocery Outlet stores soon, with the goal of having 100 items available by the end of the year.
What types of products does the GO Brands program include?
GO Brands includes items under SimplyGO, GO Home & Haven, and GO Paw & Pamper, featuring grocery essentials, household items, and pet products.
Where can I find Grocery Outlet stores?
Grocery Outlet stores are located in various states, including California, Washington, Oregon, and more, totaling over 520 locations nationwide.
Who can I contact for more information about Grocery Outlet?
You can contact Christine Chen for investor relations or Alejandro Alvarez Correa for media inquiries using the provided phone numbers and emails.
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