Formic Strengthens Its Leadership to Enhance Automation Services

Formic's New Leadership Appointments Enhance Growth Strategy

Formic, a distinguished provider of Robots-as-a-Service (RaaS) tailored for U.S. manufacturers, has recently brought onboard key figures in leadership to bolster its business strategies. The introduction of Joel Onyshuk as the new Vice President of Sales and Todd Plotner as the inaugural General Counsel marks a significant step forward in aligning the company’s objectives with its growth potential. They follow a successful Series A financing round that garnered $27.4 million, enabling Formic to expand its footprint and accelerate the adoption of automation in manufacturing.

New Executives Bring Valuable Experience

Joel Onyshuk is set to lead the evolution of Formic’s sales team. With an extensive background in the food and beverage sectors, Onyshuk joined Formic with a track record of remarkable achievements. His previous experience includes pivotal roles in companies like Redzone, where he played a crucial part in scaling the business from $7 million in annual recurring revenue to an impressive $100 million in just six years. This success culminated in a billion-dollar acquisition, reinforcing his capabilities as a sales strategist.

Onyshuk's Vision for Sales Growth

“This is the dream job for someone like me,” Onyshuk expressed. His enthusiasm for his role is evident, as he seeks to cultivate a world-class sales team poised for significant growth. He aims for a remarkable 300% revenue increase by 2025, a goal that resonates deeply with his passion for the manufacturing sector and commitment to driving sales excellence at Formic.

Todd Plotner's Financial Expertise

In tandem with Onyshuk, Todd Plotner brings over 25 years of experience in structured finance and equipment leasing to Formic. His responsibilities include supporting financial planning and enhancing the company's asset finance infrastructure, which is essential for effective service delivery. Plotner’s impressive background includes advisory roles with major institutions where he facilitated diverse financing arrangements for industrial equipment.

Plotner on the Future of Automation

“I know Formic takes seriously its commitment to making automation easy, seamless, and almost magical,” Plotner noted, emphasizing his excitement about contributing to a team dedicated to advancing automation services within the manufacturing industry.

Launching Strategic Partner Programs

In response to an escalating demand for accessible automation solutions, Formic has launched a collaborative partner program alongside industry leaders and distributors aimed at delivering Full Service Automation. This initiative emerges as a vital response to the prevailing labor shortages that have increasingly plagued the manufacturing sector, providing a risk-free entry point into robotic automation for U.S. manufacturers.

Meeting Industry Needs through Innovation

As manufacturers navigate ongoing labor challenges and supply chain disruptions, the urgency for effective automation solutions has never been more critical. “Businesses recognize the need for a solution to ongoing labor shortages and unnecessary production downtime,” stated Saman Farid, CEO of Formic. The strategic hires of Onyshuk and Plotner alongside the partner program signal a robust commitment to alleviating barriers for manufacturers seeking automation.

About Formic

Founded in 2020, Formic is dedicated to transforming American manufacturing through accessible automation solutions. The company’s Full-Service Rental program ensures 24/7 technical support, comprehensive maintenance coverage, and guaranteed performance—all without capital expenditure at a standardized monthly rate. Formic’s robotic systems are designed to be steadfast partners for facilities wrestling with continuous labor shortages and production challenges.

Frequently Asked Questions

What is Formic's core focus?

Formic specializes in providing Robots-as-a-Service solutions to enhance manufacturing automation.

Why were Joel Onyshuk and Todd Plotner appointed?

Their appointments aim to leverage their vast industry experience to drive growth and improve operational efficiency.

What challenges is Formic addressing in the industry?

Formic is tackling labor shortages and production downtime faced by manufacturers.

How does Formic support its partners?

Through a partner program, Formic collaborates with industry leaders to facilitate automation solutions for their customers.

What are the benefits of Formic's services?

Formic offers a Full-Service Rental program providing technical support and maintaining performance with no upfront costs.

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