Gen Z's Protein Cravings Drive Grocery Innovation
Reser's Response to a Protein-Packed Demand Some days it feels like this younger generation is rewriting the food playbook. Gen Z, they’re prioritizing protein as if it’s the new gold, but they’re not exactly jumping on the typical offerings like shakes or yet another grilled chicken breast. This uptick in protein munchers has pushed Reser’s Fine Foods—known for...
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