Getting the Cards Out: Maneuvering the Holiday Hustle
Alright, let's dive into the madness that is holiday card season. Could be a logistical nightmare or a nostalgic tradition, depending on your cup of tea. Basic Invite here is trying to cut through the chaos by bumping deadlines and offering some straight-out-the-gate mailing options. If you play your cards right—pun intended—you'll have one less thing to lose sleep over in December.
Extended Deadlines: Buy Yourself the Gift of Time
So what's the scoop? Basic Invite has extended the dates when their holiday cards need to hit the order books. If you prefer the hands-on 'address-it-yourself' approach, you get until December 4. But if you're the kind who likes to dodge the sticky fingers and spilled coffee at the kitchen table, you've got until December 11 to let Basic Invite handle the whole shebang. They’ll slap addresses on those suckers and launch them right into Uncle Sam’s hands.
'Most people don't realize their holiday card deadline is really a shipping deadline,' chirps Eric Mortensen, CMO of Basic Invite. That’s some wisdom to chew on with your eggnog.
Technology and Tradition: Perfecting the Balancing Act
Now, this isn't your grandma's stationery company. Basic Invite is throwing the full weight of digital convenience behind tradition. You’ve got over 750 designs at your fingertips. Color it, foil it, make it scream ‘you’. Tired of vanilla envelopes? Take your pick from over 30 shades; because why shouldn’t your mail stand out in a sea of bland postage?
The White Glove Service: No More Late Nights at the Kitchen Table
The ace up Basic Invite's sleeve is their Direct Mailing Service. Ship cards direct from printing to mailboxes, totally bypassing your front door. Patrons can shoot over an address list or send out an invite link to collect addresses, and voila, Eric and his team do all the heavy lifting. No postage lines, no hand cramps, no sweat.
Bottom Line? It’s About Time
So, what's in it for you besides saving sanity and maybe some change? There’s a 30% discount floating out there with the promo code HOLI30. Not a bad incentive to give this newfangled approach a shot. After all, who wouldn’t like saving some coin while ticking one more item off the holiday to-do list?
Key Dates to Watch
- Order by December 4 for DIY mailing.
- Opt for the rush by December 10 if you're cutting it close.
- Let them handle it entirely by ordering by December 11.
It might not light up Wall Street—after all, we're not talking IPOs here—but this kind of service could charm a hefty slice of the consumer pie. Snapping up some of this market with a smooth service line sure beats getting buried under a pile of undelivered cards come late December.