Fibracast Welcomes Michael Leach as New VP of Sales in North America

Fibracast Announces Michael Leach as New Vice President of Sales

Fibracast Ltd. has taken a significant step forward in its North American operations by appointing Michael (Mike) Leach as Vice President of Sales. Fibracast is a prominent developer and manufacturer known for its innovative membrane-based systems designed for water and wastewater treatment. Mike's arrival comes at a pivotal moment as the company anticipates a remarkable growth forecast exceeding 100% over the next year.

Focus on Accelerating Growth Through Strategic Relationships

In his new role, Mike Leach will primarily concentrate on spearheading the North American sales team. His mission is to enhance Fibracast’s impressive growth trajectory by fostering stronger relationships with key stakeholders including consultants, engineering procurement contractors (EPCs), and end users. Collaboration with independent sales representatives will be crucial in executing this strategy.

Bringing Extensive Experience to the Team

Mike Leach is not new to the water and construction industries; he brings over 20 years of leadership experience, having effectively managed sales, marketing, estimating, and project management teams. His track record speaks volumes, showcasing a history of driving significant revenue increases and profitability for previous employers. He holds a bachelor’s degree in civil engineering along with a professional engineering license in Ontario, Canada.

A Return to the Water Industry

This new role marks Mike's return to the water sector after spending 15 years working for a major Canadian water treatment equipment supplier. During this time, his experience encompassed both Canadian and European markets, where he collaborated with representatives across North America, Europe, and Asia, honing his ability to navigate complex international environments.

Mike Leach's Vision for Fibracast

Expressing his excitement about joining Fibracast, Mike stated that he is thrilled to return to the water industry. He emphasized the company's innovative approach towards treatment systems and mentioned that joining such a knowledgeable organization is highly motivating. He looks forward to leveraging his skills to contribute to Fibracast's remarkable growth plans.

Leadership’s Confidence in Mike's Expertise

Steve Watzeck, the CEO of Fibracast, echoed Mike’s enthusiasm, highlighting the strategic importance of Leach's extensive experience. He believes Mike’s hands-on customer-focused leadership will play a crucial role in their mission to provide next-generation membrane technologies focused on sustainability and cost efficiency in water solutions.

About Fibracast

Fibracast Ltd. stands at the forefront of innovation in water treatment. The company specializes in the development and manufacturing of advanced membrane-based systems aimed at the treatment and reuse of water for stringent regulatory standards. Fibracast provides solutions for a diverse array of clients including municipal, industrial, institutional, commercial, and development sectors globally. With its headquarters located in Ontario and additional offices in the US and Spain, Fibracast is well-positioned to serve clients around the world.

Frequently Asked Questions

Who is Michael Leach?

Michael Leach is the newly appointed Vice President of North American Sales for Fibracast Ltd., bringing over 20 years of experience in the water treatment industry.

What is Fibracast known for?

Fibracast is recognized for its innovative membrane-based systems that are essential for effective water and wastewater treatment.

What are Mike Leach's key responsibilities?

Mike will lead the North American sales team, strengthen relationships with industry stakeholders and drive the company's growth strategies.

Why is this appointment important for Fibracast?

This appointment is pivotal as it aligns with Fibracast's growth objectives which anticipate substantial increases in sales in the coming year.

Where is Fibracast headquartered?

Fibracast is headquartered in Ontario, Canada, with additional offices in the US and Spain to support its global client base.

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