Fairway Independent Expands Through Strategic Acquisition

Author: Olivia Taylor Updated: 06-11-2025 11:42 AM

Fairway Independent Mortgage Corporation Strengthens Its Position

Fairway Independent Mortgage Corporation has announced a significant move to enhance its market presence through acquiring the assets of Hallmark Home Mortgage. This decision reflects Fairway's commitment to growth and innovation within the mortgage industry.

Details of the Acquisition

The acquisition involved Hallmark Home Mortgage, a company based in Indiana and licensed across 20 states. The incorporation of Hallmark represents a vital development for Fairway, which is recognized as the nation's second-largest retail mortgage lender. As a result of this acquisition, Hallmark Home Mortgage will operate as a new division under Fairway’s umbrella.

Leadership Transition and Future Goals

Steve Jacobson, the CEO and Founder of Fairway, will retain his leadership role as the head of the company. Deborah Sturges, the CEO and Founder of Hallmark, will transition to Fairway, taking on the role of President of Hallmark Home Mortgage. Jacobson expressed enthusiasm about the collaboration, stating that both he and Sturges share a strong working relationship and trust in each other’s capabilities, which he believes will lead to a prosperous partnership.

A Natural Fit for Both Companies

Jacobson noted, "Deborah and I worked together at Waterfield decades ago and have remained connected in the industry since. Our aligned values, along with our trust in one another, make this partnership a natural fit for us. Our collective vision will undoubtedly strengthen both organizations in the marketplace." This partnership is poised to leverage combined strengths and capabilities.

Innovative Growth and Technological Advancement

As stated by Deborah Sturges, this strategic acquisition integrates Fairway’s broad product portfolio and cutting-edge technology with Hallmark’s established market presence. She shared her excitement about reuniting with her former colleague, Steve Jacobson, and emphasized that this partnership will position both companies optimally for future growth and leadership in the sector.

About Fairway Independent Mortgage Corporation

Fairway Independent Mortgage Corporation, with locations in both Madison, Wisconsin, and Carrollton, Texas, is a distinguished full-service mortgage lender licensed in all 50 states. Notably, Fairway is recognized as the second-largest retail lender in the United States. The company’s dedication to providing exceptional mortgage services has resulted in a strong reputation, making it a preferred choice for many homeowners.

Frequently Asked Questions

What is the primary goal of Fairway's acquisition of Hallmark Home Mortgage?

The acquisition aims to enhance Fairway's service offerings, technology, and overall market presence by integrating Hallmark's qualities.

Who will lead Hallmark Home Mortgage after the acquisition?

Deborah Sturges, the former CEO of Hallmark, will take on the role of President of Hallmark Home Mortgage under Fairway's leadership.

How does this acquisition benefit Fairway?

This acquisition allows Fairway to expand its product portfolio and gain access to Hallmark's established resources and customer base.

Is Fairway Independent Mortgage Corporation licensed across all states?

Yes, Fairway is licensed in all 50 states, providing a comprehensive range of mortgage lending services.

What is Fairway’s position in the retail mortgage market?

Fairway Independent Mortgage Corporation is recognized as the second-largest retail mortgage lender in the United States.

About The Author

Olivia Taylor here, a 26-year-old writer and financial advisor. After earning a degree in finance, I worked in the sector for years. I've always loved numbers and had a talent for simplifying difficult financial ideas so that anyone could understand. I wrote my first book because of this passion; it helps readers take charge of their financial futures by fusing real-life stories with useful financial advice.

Whether they are just beginning their careers, preparing for significant life events, or seeking to invest wisely, my goal with my writing is to enable people to make educated financial decisions. The foundation of my work is the conviction that security and freedom of the individual are largely determined by financial literacy. To further financial education, I run workshops and frequently write for financial blogs in addition to my books.

I like to travel, experience other cultures, and find inspiration in daily life when I'm not writing or examining market trends. My passion is utilizing sound financial practices to help people reach their financial objectives and lead the best lives possible.

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