Explore New Options with Southwest Airlines for 2026
Exciting New Features from Southwest Airlines
Beginning January 27, 2026, Southwest Airlines is transforming the way travelers experience flying with its new seating and boarding process. Customers can now choose their preferred seats directly through the seat maps available on their website.
The Choice is Yours
With this upgrade, all tickets for travel starting in 2026 will include assigned seating. Additionally, customers can select premium seating options and their preferred fare bundles when booking. Those connecting from international flights will have the convenience of choosing seats for all legs of their journey.
New Destinations on Offer
Notably, Southwest's new service to St. Thomas in the U.S. Virgin Islands is now open for booking. This exciting destination offers year-round trips, with a daily roundtrip flight between St. Thomas and Orlando set to begin on February 5, 2026.
Travel Options for Everyone
Travel flexibility is at the forefront of Southwest's approach. Customers planning their spring trips can now access flights to several sunny destinations connecting from the Northeast to Florida. The airline is reinstating seasonal services on popular routes aimed at making customer travel more enjoyable.
Your Gateway to Rewards
Southwest Airlines also invites customers to join its Rapid Rewards program. Frequent flyers can earn points through their travel and even purchase additional points to redeem for rewards. Furthermore, the Southwest Rapid Rewards Credit Cards offer exciting earning potential, including a generous points bonus after meeting initial spending requirements.
About Southwest Airlines
Southwest Airlines Co. is celebrated for its high-quality service and customer-oriented approach while operating at 117 airports in 11 countries. Founded in 1971 to provide low-cost air travel, the airline has grown to become a leader in the industry, known for its commitment to safety, hospitality, and community service.
Customer-Centric Values
With more than 72,000 dedicated employees, Southwest fosters a culture of empowerment, aiming to provide exceptional customer service and create unforgettable travel experiences. The airline carries millions of passengers yearly, emphasizing its enduring loyalty to customers and communities.
Frequently Asked Questions
When does the new seating process start at Southwest Airlines?
The new seating and boarding process is set to begin on January 27, 2026.
What are the new features offered by Southwest Airlines?
Southwest Airlines will introduce assigned seating, premium seating options, and fare bundles for customers starting in 2026.
Where can I book flights to St. Thomas?
Flights to St. Thomas can be booked directly on the Southwest Airlines website.
What benefits do Rapid Rewards members receive?
Rapid Rewards members earn points for flights and can redeem them for rewards. They also get exclusive offers through the program.
Are there any upcoming seasonal routes from Southwest Airlines?
Yes, Southwest is reinstating seasonal services on various routes for sunny getaways this spring.
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