OUAI Launches in Partnership with SalonCentric
OUAI, a beloved haircare brand created by celebrity stylist Jen Atkin, is making waves by launching in SalonCentric stores and via their app. This marks the first professional distribution opportunity for the brand, enabling licensed stylists and salon owners to access their sought-after haircare products along with a special selection of body care and fragrance offerings.
Embracing the Professional Community
OUAI's leap into the professional market demonstrates its growth and inclusivity within the beauty industry. The CEO of OUAI, Hannah Beals, expressed her excitement about the partnership, stating, "We are thrilled to partner with SalonCentric to expand our footprint into the professional salon community. Our brand was founded by a stylist but has evolved into more than just haircare; it's a OUAI of life." This sentiment captures the essence of OUAI, a brand that emphasizes a holistic lifestyle.
Signature Products for Professional Stylists
SalonCentric will showcase a carefully curated assortment of OUAI's best-selling products, designed to cater specifically to the needs of professional stylists. With an emphasis on effectiveness and aesthetic appeal, the lineup includes:
- Leave-In Conditioner — a multitasking hydrator and detangler featuring the popular North Bondi scent.
- Detox Shampoo — enriched with apple cider vinegar for deep cleansing and scalp rebalancing.
- Scalp Serum — a lightweight formula designed to support scalp health and nourish hair from the roots.
These products highlight OUAI's commitment to high-quality ingredients and design, capturing the attention of beauticians and their clients alike.
SalonCentric’s Vision
LeAnn Bobitt, SVP of Brand Strategy & Development for SalonCentric, also shared her enthusiasm regarding OUAI's arrival. She stated, "This cult-favorite brand celebrates natural beauty and offers effective hair care products formulated by an expert celebrity stylist. We believe our stylists, suite and salon owners will find this brand easy to use and retail." SalonCentric is known for its role as a leading distributor of professional salon products, and incorporating OUAI into their offerings aligns with their vision to inspire beauty professionals.
About OUAI
OUAI provides more than just hair care; it promotes a lifestyle. Founded by Jen Atkin, its mission is to empower individuals to embrace their unique style while enjoying high-quality products. OUAI products are cruelty-free and free from harmful ingredients, making them safe for all hair types. The brand offers a full sensory experience, from its captivating fragrances to its effective formulas.
About SalonCentric
SalonCentric, based in St. Petersburg, Fla., stands as a premium national distributor for salon professional products. Established by L'Oréal USA, it boasts a wide array of products featuring brands like AIIR, Alterna, amika, and many more. With an expansive network of consultants and stores, SalonCentric is dedicated to expanding access to top-notch beauty supplies.
Frequently Asked Questions
What makes OUAI's launch into SalonCentric significant?
This launch marks OUAI's introduction into professional retail channels, allowing stylists direct access to their popular products.
What type of products will be available through SalonCentric?
SalonCentric will feature select best-sellers, including the Leave-In Conditioner, Detox Shampoo, and Scalp Serum.
Is OUAI's product line suitable for all hair types?
Yes, OUAI products are designed to be safe for color-treated hair and are free from sulfates and parabens.
Who is the founder of OUAI?
OUAI was founded by celebrity stylist Jen Atkin, who aimed to create quality products that cater to diverse hair needs.
What is SalonCentric's role in the beauty industry?
SalonCentric serves as a key distributor of professional salon products, supporting beauty professionals with high-quality tools and products.
