EVERFI from Blackbaud Revamps Achieve for Financial Growth

Transforming Financial Education with EVERFI Achieve

EVERFI from Blackbaud has revolutionized financial education through its enhanced product, EVERFI Achieve. This tool is tailored to empower financial institutions by providing crucial educational resources to adults, helping them navigate their financial journeys effectively. The platform's interactive, mobile-first design ensures accessibility and engagement, making it an invaluable resource for banks and credit unions seeking to establish stronger relationships with their customers.

Insights into Consumer Financial Knowledge

Recent surveys indicated a concerning gap in adults' financial knowledge, with many reporting stress and uncertainty in their decision-making processes. In response, the reimagined EVERFI Achieve platform provides personalized, actionable content that addresses common financial challenges. The data revealed that over 70% of adults feel overwhelmed at times, demonstrating the critical need for accessible financial education tailored to various demographics.

Comprehensive Educational Resources

Building on years of feedback, EVERFI has expanded the Achieve platform to include over 100 topics, with 13 new resources focusing on essential areas such as home equity loans, inherited IRAs, and understanding Social Security benefits. These additions aim to meet the specific needs of financial institutions' customers, providing them with relevant content while fostering trust and loyalty.

New Learner Pathways for Targeted Goals

The launch of specialized Learner Pathways represents a significant advancement in how users can target specific financial objectives. For example, the Debt Repayment Strategies Pathway guides users in creating tailored debt repayment plans, teaching methods like the avalanche and snowball techniques. This hands-on approach empowers consumers to take control of their financial health while staying closely connected with their financial institution.

Emergency Savings Pathway

Another critical addition is the Building My Emergency Savings Pathway, which addresses the reality that many Americans lack sufficient emergency funds. The pathway provides step-by-step guidance for establishing an emergency savings plan, utilizing tools to visualize potential savings growth. By making this knowledge accessible, EVERFI enables users to prepare better for unexpected financial challenges.

Engaging Financial Wellness Experience

Ray Martinez, the president and co-founder of EVERFI from Blackbaud, emphasized the commitment to transforming financial wellness experiences. The platform's overhaul prioritized engaging and impactful tools that foster long-term learning and financial empowerment. The focus has shifted from mere gamification to developing personal relevance and actionable planning strategies, resulting in greater user satisfaction and engagement.

Positioning Financial Institutions as Trusted Guides

By adopting EVERFI Achieve, financial institutions not only provide essential education but also position themselves as trusted partners in their customers' financial journeys. The platform's customization options allow institutions to tailor product offerings and marketing strategies directly within the learning experience. This approach connects brands with community values while improving customer retention through enhanced financial literacy.

A Global Impact on Financial Education

Since its inception, EVERFI has partnered with numerous financial institutions, reaching over 60 million learners worldwide. This extensive reach underscores the importance of delivering financial education that resonates with diverse audiences. Organizations that collaborate with EVERFI are making a substantial impact, helping cultivate a financially literate generation equipped to face future challenges.

About EVERFI from Blackbaud

EVERFI® from Blackbaud® (NASDAQ: BLKB) is dedicated to driving social impact through comprehensive educational resources that address various societal challenges, including financial wellness. The organization has made impressive strides since its founding in 2008, impacting millions of learners through its innovative digital offerings. EVERFI is recognized as a leader in education technology, attesting to its influential role in shaping future learning paradigms.

Frequently Asked Questions

What is EVERFI Achieve?

EVERFI Achieve is an interactive financial education tool designed to empower consumers by providing tailored educational resources to support their financial decision-making.

How does EVERFI contribute to financial literacy?

EVERFI enhances financial literacy by offering a wide range of topics and personalized content, making financial education accessible and relevant to users' needs.

What are the new features of EVERFI Achieve?

The updated Achieve platform includes enhanced personalization features, a broader content library, and new Learner Pathways focused on achieving specific financial goals.

How can financial institutions benefit from EVERFI?

Financial institutions can use EVERFI Achieve to build stronger customer relationships, improve trust, and increase customer retention by providing valuable financial education.

Who can access EVERFI's resources?

EVERFI's resources are accessible to financial institutions and their customers, reaching millions of learners globally and offering support for various financial topics.

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