Chery Brand Night Celebrates Global Co-Creation
Chery International recently marked a pivotal moment at their highly anticipated Brand Night, where they focused on the theme "Co-Create the New Move." This remarkable event gathered user representatives, media, and industry partners from various countries to participate in shaping the future of mobility. The evening was rich with innovative ideas showcasing Chery's commitment to crafting user-centric solutions.
New Era in Vehicle Development
Zheng Songzhi, Executive Deputy General Manager of Chery International Marketing Center, highlighted the collaborative spirit at the heart of their latest project—the world’s first 7-Seater Transformable Multi-SUV. Since early 2024, an international team of product experts engaged with over 1,350 users from diverse markets, meticulously gathering insights to develop a vehicle that meets real-world needs.
Innovative Features and Flexible Configurations
Emphasizing the concept of “space freedom,” this First-of-its-kind vehicle comes with an innovative configuration known as “6=1,” enabling multiple spatial arrangements. For instance, in its 7-seat SUV mode, it boasts a generous 2,900 mm wheelbase, giving passengers ample space to relax. Its dual-row pickup mode supports a cargo volume of 600 liters, ideal for outdoor enthusiasts transporting gear. Furthermore, the eco camping mode is equipped for spontaneous adventures, making it ready for action at any time.
User-Driven Storytelling
The event also featured inspiring narratives from users across the globe, including representatives from Indonesia and Chile, sharing their dreams of what a vehicle should offer. These heartfelt stories focused on family, work-life balance, and personal expression. Zheng Songzhi emphasized the authenticity behind these aspirations, stating that the voices of users were instrumental in shaping their new products.
Open Collaboration in Vehicle Design
To deepen the connection with their community, Chery’s innovative initiative encouraged users to actively participate in naming the vehicle, refining its powertrain, and suggesting customization options. This pioneering approach represents the first instance of open co-creation happening in the automotive engineering phase, truly integrating user feedback into the development pipeline.
A Celebration of Community and Recognition
Chery Brand Night transcended a traditional product launch; it transformed into a celebration of the user community. Various owner representatives from multiple countries shared their growth journeys alongside Chery. A standout segment, “Dream Home,” illustrated the cultural bond among users spanning continents, further enhancing the company's ethos of inclusivity.
Honoring Co-Creators
As a testament to their appreciation, Chery introduced special awards recognizing the contributions of their users across its development journey. Awards such as the “Dream Companion Award” and the “Rising Star Award” were presented to individuals and teams demonstrating exceptional collaboration and creativity, acknowledging key contributors from regions including Kazakhstan, Egypt, and beyond.
A Vision for the Future
Chery's Brand Night emphasized its core philosophy: the brand stands firmly with its users. They are not just focused on technological advancements, but also on strengthening emotional connections and community growth. One user poignantly stated, “This vehicle symbolizes our shared future.” As they embark on this collaborative journey, Chery sees a bright horizon of possibilities, with users as integral partners in the evolution of mobility.
Frequently Asked Questions
What is the theme of the Chery Brand Night?
The theme for Chery's Brand Night was "Co-Create the New Move," emphasizing collaboration with users in developing new mobility solutions.
What innovative vehicle was launched during the event?
Chery unveiled the world’s first 7-Seater Transformable Multi-SUV, showcasing flexible configurations and user-centric features.
How does Chery engage users in product development?
Chery invites users to participate in various stages of development, including naming the vehicle and providing input on design and functionality.
What awards did Chery present to users?
Chery introduced several awards, including the “Dream Companion Award” and “Rising Star Award,” recognizing the contributions of users to the brand's success.
What significance does the Brand Night hold for Chery?
The Brand Night signifies Chery's commitment to building an inclusive and evolving mobility ecosystem in collaboration with global users.
