Empire Homes: A Transformative Rebranding for Future Growth
Introducing Empire Homes: A New Era of Homebuilding
Empire Communities, one of North America’s largest privately held homebuilders, has recently rebranded to Empire Homes. This transformation signifies a pivotal shift, placing the focus firmly on the concept of home, which is central to the company’s mission. The rebranding reflects the company's commitment to becoming a trusted guide in the homebuying journey.
Years of Expertise in Homebuilding
With over 30 years of experience in the industry, Empire Homes has successfully assisted thousands of individuals and families to realize their dream of homeownership. The company's dedication ranges from helping first-time buyers to those seeking to upsize or downsize. Their mission is rooted in facilitating growth and providing support throughout each stage of the homebuying process.
Leadership Insights on the Rebranding
Daniel Guizzetti, Co-Chief Executive Officer of Empire Homes, emphasizes the importance of the name change. He explains, “The name Empire Homes represents not just a change, but a clear commitment to our purpose of homebuilding.” He believes that this rebranding captures the essence of their mission, further aligning the company's identity with its core values.
Building Futures Beyond Homes
Andrew Guizzetti, also Co-Chief Executive Officer, adds that the new branding serves as a reminder of the larger role that homes play in people's lives. “The word 'Homes' directly relates to what we aim to do: assist individuals in paving their future, starting with a strong foundation.” This perspective shifts Empire Homes’ vision from merely constructing buildings to fostering vibrant communities where people thrive.
Craftsmanship and Customer Experience
The underlying philosophy guiding Empire Homes is the belief that a home serves as a catalyst for personal and communal growth. Each home constructed by the company prioritizes quality craftsmanship and thoughtful design, ensuring that they meet the evolving needs of modern homeowners. Moreover, the company prides itself on delivering an exceptional customer experience throughout the entire homebuying journey.
A Refresh of Brand and Digital Presence
The rebranding includes a fresh visual identity, new messaging, and a robust digital experience. The refurbished website enhances user experience, making it easier for potential buyers to find the information they need and facilitating their decision-making process. Sean Taggart, Chief Marketing Officer at Empire Homes, elaborates on this initiative, stating that the aim was to create a more cohesive brand ecosystem.
Expanding Presence Across North America
Empire Homes continues to expand its footprint in key markets throughout Canada and the U.S., with an emphasis on nurturing communities that enhance livability and provide long-term value. The company is steadfastly focused on creating neighborhoods that foster connection among residents.
Celebrating Achievements and Future Growth
Since its inception in 1993, Empire Homes has constructed over 38,000 residences, translating to nearly $16 billion in housing sales. The company’s strategic land position, representing over 29,000 future homesites, illustrates its growth trajectory and reinforces its commitment to addressing the demand for accessible and attainable housing.
Frequently Asked Questions
What does the rebranding to Empire Homes signify?
The rebranding reflects the company's commitment to homeownership and its evolution into a trusted partner in the homebuying process.
How long has Empire Homes been in the homebuilding industry?
Empire Homes has over 30 years of experience in the homebuilding industry, having built a substantial number of homes across North America.
What is the company’s mission post-rebranding?
The mission is to guide individuals in their journey toward homeownership while ensuring quality craftsmanship and community building.
What new features can customers expect from the revamped website?
The revamped website offers improved navigation and a more user-friendly experience, making it easier for customers to find information and make informed decisions.
What types of properties does Empire Homes focus on?
Empire Homes targets entry-level and move-up buyers, primarily offering attainable housing solutions across various markets.
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