Recovery.com Enhances Advertiser Standards with LegitScript
Recovery.com reinforces its commitment to providing high-quality advertising by partnering with LegitScript, a leading independent certification organization. This collaboration aims to improve the verification processes for advertisers, ensuring they meet elevated standards akin to those of major platforms like Google, Meta, and Microsoft.
Enhancing Ad Quality
With this partnership, Recovery.com expands its existing advertiser verification methods to include the requirement for LegitScript certification. This step represents a proactive approach to ensuring that all advertisers uphold credibility and provide ethical services in the addiction treatment sector. "We’re excited to take this additional step to verify the credibility of our advertisers," said Ben Camp, the Founder and CEO of Recovery.com.
Going Above and Beyond
Recovery.com has historically maintained a rigorous advertiser review process. The collaboration with LegitScript complements this framework, aiming for transparency and accountability. Camp emphasized that this partnership brings an unprecedented level of trust to addiction treatment advertising.
Commitment to Transparency
Angela Salter, the Director of Sales and Partnerships at LegitScript, commented on the collaboration by saying, "At LegitScript, we’re committed to building a more trustworthy internet by helping platforms and providers meet high standards of transparency." Their partnership with Recovery.com aims to promote access to ethical and evidence-based addiction treatment services.
An Industry Movement
This decision reflects a broader industry shift toward establishing strict standards for online advertisements relating to addiction treatment services. As part of the agreement, LegitScript certification will be compulsory for advertisers meeting defined criteria:
- Operate in the United States or Canada
- Provide Substance Use Disorder (SUD) primary treatment
- Offer Intensive Outpatient (IOP) services or any higher levels of care, including Detoxification, Residential, or Inpatient treatment.
Streamlining the Certification Process
Recovery.com is actively working with LegitScript to make the certification process as smooth as possible for advertisers. This includes integrating the certification requirements into their onboarding and compliance workflows, ensuring that advertisers receive support during the certification process.
Aligning with Industry Standards
By requiring LegitScript certification, Recovery.com aligns itself with other digital platforms like Google, Meta, and Microsoft, which also mandate this certification for addiction treatment advertisements. Camp expressed the significance of this initiative, stating, "It’s about helping people in crisis connect with safe, ethical, and effective care. We are proud to contribute to that mission and partner with others committed to raising industry standards. Patients and their loved ones deserve accurate and trustworthy information online."
Contact for Assistance
Providers evaluating their eligibility for certification, seeking waivers, or needing support in this process can reach out directly to their dedicated performance manager for guidance.
Frequently Asked Questions
What is the purpose of Recovery.com's partnership with LegitScript?
The partnership enhances advertiser verification by requiring LegitScript certification, thus promoting transparency and credibility in addiction treatment advertising.
Who needs to obtain LegitScript certification?
Advertisers operating in the United States or Canada that provide primary treatment for Substance Use Disorder and specific levels of care must obtain certification.
How does this affect the advertising standards of Recovery.com?
This partnership ensures that Recovery.com’s advertising practices align with industry standards set by leading platforms, fostering a more trustworthy environment.
Will advertisers receive assistance during the certification process?
Yes, Recovery.com will provide dedicated support to advertisers already certified or those starting the certification process to help them navigate the requirements.
What is the significance of this move within the larger industry?
This step reflects an industry-wide commitment to accountability and transparency in advertising, ensuring that patients have access to reliable treatment resources.
