Eli Lilly Partners with Thrive Global to Enhance Health Engagement
Transforming Health Outcomes with Eli Lilly and Thrive Global
Thrive Global has recently announced a groundbreaking partnership with Eli Lilly and Company, aimed at enhancing health outcomes through innovative behavior change tools and resources. This collaboration brings together the power of medicine with healthy lifestyle choices, emphasizing how adopting healthy habits can significantly improve overall well-being.
Combining Medicine and Healthy Habits
Recent scientific studies highlight that combining pharmaceutical intervention with healthy behavior changes yields better results than relying solely on medication. Understanding this, Eli Lilly is incorporating Thrive Global's resources into LillyDirect and other consumer channels. This initiative aims to provide patients not only with medications but also with the necessary tools to foster healthier habits and enhance their treatment outcomes.
Empowering Patients with Microsteps
The Thrive Global platform offers comprehensive support for developing better daily habits related to nutrition, physical activity, sleep, stress management, and social connections. By offering thousands of personalized Microsteps—small, manageable actions—users can gradually create lasting changes in their behavior. Along with general wellness content, it features specialized resources addressing conditions such as diabetes, obesity, and migraine. These tools are designed to adapt as new health conditions are identified, ensuring that patients always have access to the latest information.
Investing in Innovative Health Solutions
As part of Eli Lilly's commitment to advancing health outcomes, they have also made an investment in Thrive AI Health, a company born out of Thrive Global's partnership with the OpenAI Startup Fund. By investing in AI-driven health solutions, Lilly aims to promote innovative approaches to chronic disease management and enhance the quality of care provided to patients.
Voices behind the Partnership
Arianna Huffington, the founder and CEO of Thrive Global, emphasized the significance of this partnership, stating that it represents a shift in healthcare toward consumer empowerment and personalized approaches. By leveraging advancements in AI and behavioral science, the partnership seeks to motivate consumers to engage more proactively in their health journey, ultimately leading to improved outcomes.
Fostering Healthier Lifestyles
Jen Oleksiw, Eli Lilly's global chief customer officer, echoed this sentiment by highlighting the partnership's potential to combine scientific advancements with practical, health-promoting tools. The goal is to provide users with information and coaching that are tailored to their individual health needs, guiding them toward healthier lifestyles.
Revolutionizing Access to Health Coaching
Thrive AI Health is committed to democratizing access to effective health coaching by offering expert-level guidance in a user-centric manner. DeCarlos Love, CEO of Thrive AI Health, noted that the partnership with Eli Lilly would significantly impact chronic disease management, making it easier for individuals to make healthier choices and improve their overall health.
About Thrive Global
Founded by Arianna Huffington in 2016, Thrive Global is a leading behavior change technology company devoted to enhancing productivity and health through small, actionable steps called Microsteps. With its AI-powered platform, Thrive Global supports individuals and organizations in enhancing well-being and resilience, with a presence in over 200 organizations across 160 countries.
Frequently Asked Questions
What is the aim of the partnership between Eli Lilly and Thrive Global?
The partnership aims to combine medication with behavior change tools to improve health outcomes for patients.
How do Thrive Global's resources support patients?
Thrive Global provides users with personalized Microsteps and educational content to foster healthier daily habits.
What scientific evidence supports this initiative?
Research shows that combining healthy habits with medical treatment leads to better health outcomes than using medication alone.
How does the Thrive AI Health component contribute to this initiative?
Thrive AI Health aims to provide personalized, expert guidance focused on chronic disease management and health coaching.
Where can individuals find more information on Thrive Global?
More information can be found on Thrive Global's official website, where they showcase their platform and resources.
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