Keep Inc. Launches Landmark ESG Report Celebrating 10 Years
Keep Inc. (HKEX: 3650), recognized as the largest online fitness platform in China, has unveiled its inaugural standalone Environmental, Social, and Governance (ESG) Report. This release coincides with the Company’s 10th anniversary, marking a significant milestone in its journey.
In line with its mission to "Fuel every workout, Keep the neighborhood energetic," this ESG report highlights Keep’s achievements in various domains such as technological innovation, environmental responsibility, employee empowerment, transparent governance, and community enhancement. These elements are essential in affirming their pledge towards sustainable long-term growth.
Ning Wang, the Chief Executive Officer of Keep, shared, "For a decade, we have redefined fitness, blending innovation and inclusivity. This report serves as a testament to our commitment to empower individuals, promote community health, and facilitate an engaged culture. Sustainability is at the core of our mission as we look ahead.
Keep has garnered accolades in 2024, showcasing its dedication to ESG principles and sustainability practices.
- Honored as the "Most Socially Responsible Listed Company" at the 2024 EDGE Awards.
- Received the "Best ESG Innovation Award" at the 9th Zhitong Caijing Listed Companies Awards.
- Achieved dual recognition at the 14th Philanthropy Festival & ESG Summit, winning:
- 2024 ESG Model Listed Company Award.
- 2024 Outstanding Public Welfare Case Award.
Key Highlights from Keep's 2024 ESG Report
1. Innovation-Driven Excellence: Revolutionizing Fitness Experiences
Keep continues to innovate its business models, product designs, and technological advancements, ensuring a user-friendly experience that caters to fitness enthusiasts. By doing so, Keep successfully keeps users engaged and motivated in their fitness pursuits.
- All-in-One Fitness Ecosystem.
- Launched an upgraded Keep App with AI-powered features, offering customized plans and services to support thousands of professional races annually.
- Organized numerous online sports events, drawing millions of participants and integrating cultural aspects into award designs.
- Broadened its product offerings across various fitness-related categories including smart devices and nutritional supplements.
- Facilitated 14 large-scale “K Mars” events across multiple cities, fostering diverse running communities.
Keep has also demonstrated significant prowess in intellectual property, securing numerous patents and trademarks while actively combating counterfeit products.
- User Safety Focus: Keep has effectively implemented robust safety measures and content integrity policies that ensure a secure environment for all users.
- Removed thousands of content violations and banned various accounts to enhance platform safety.
- No product recalls have been reported concerning health or safety.
2. Green Momentum: Pioneering a Low-Carbon Future
The Company is dedicated to enhancing its operational environmental footprint and endorsing initiatives aligned with global zero-carbon commitments.
- Established a three-tier ESG governance framework aligned with climate guidelines.
- Launched sustainable products including carbon-neutral knee supports, eco-friendly fitness gear, and sustainable packaging.
Keep has achieved reductions in energy and resource consumption across its operations, signifying its commitment to environmental stewardship.
3. Empowering People: A Culture of Inclusion and Growth
At Keep, diversity and employee wellbeing are primary focuses. The Company’s goal is to cultivate a safe and inclusive workspace where all employees can thrive.
- Maintains an equitable workforce with comprehensive employee benefits.
- Supports professional growth through extensive training programs.
4. Integrity in Action: Trust Through Transparency
Building an ethical business environment remains a vital priority for Keep. The Company adheres to strong principles of anti-corruption and transparency across all operations.
- Achieved complete compliance with anti-corruption pledges among employees.
- Trained employees on business ethics and implemented strict supplier agreements.
- Focused on data security through rigorous audits and staff training.
5. Community Impact: Building Active, Inclusive Societies
Keep actively promotes youth sports initiatives and wellness in underserved areas, leveraging its platform to enhance local culture and foster community engagement.
- Developed community playgrounds for children from marginalized backgrounds.
- Hosted numerous community running events to promote wellness and inclusivity.
Keep Inc. continues to pave the way for a healthier society while ensuring the wellbeing of its community and the environment. Through its innovative approaches and dedication to social responsibility, the Company is well-positioned to meet the challenges of the future while inspiring shared goals of wellbeing and sustainability.
About Keep Inc.
Keep Inc. (HKEX Stock Code: 3650) stands at the forefront of the fitness sector in China, recognized for its comprehensive solutions that empower users in achieving their wellness objectives. By combining high-quality fitness content with cutting-edge technology, Keep seamlessly integrates various elements of the fitness experience, making it an invaluable platform for health enthusiasts. With a commitment to enhancing user engagement through AI-driven methodologies, Keep incorporates lifestyle elements that are personalized to each individual’s fitness journey.
Frequently Asked Questions
What is Keep's primary mission?
Keep aims to "Fuel every workout, Keep the neighborhood energetic," focusing on innovation and community engagement.
What does the new ESG report highlight?
The report highlights Keep’s achievements in innovation, sustainability, employee empowerment, and community initiatives.
How does Keep contribute to environmental sustainability?
Keep prioritizes eco-friendly operations, sustainable product development, and a commitment to reducing its carbon footprint.
What measures does Keep take for employee welfare?
Keep fosters an inclusive workplace, ensuring equitable treatment and providing extensive training opportunities.
How is the community supported by Keep?
Keep invests in community development through sports initiatives and seeks to promote wellness in underserved areas.
