Eileen Gu Joins TCL as Brand Ambassador to Inspire Athletes
TCL Welcomes Eileen Gu as Global Brand Ambassador
TCL, a notable global technology innovator, has made an exciting announcement about the appointment of freestyle skier Eileen Gu as their Global Brand Ambassador. This strategic partnership emphasizes TCL’s unwavering commitment to supporting the Olympic Movement, as it continues its role as a Worldwide Olympic Partner.
Eileen Gu: A New Inspiration
Eileen Gu is a name that resonates deeply within the realms of sports and empowerment. At the young age of 18, she made history by becoming the youngest Olympic champion in freestyle skiing. This remarkable feat was only complemented by her achievement of earning three medals during a single Winter Olympic Games. Her relentless pursuit of excellence aligns perfectly with TCL's mission of inspiring greatness through technology and innovation.
A Champion'S Declared Mission
Upon her new appointment, Eileen expressed her enthusiasm, saying, "I'm thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL. TCL shares in the mission to change the world through passion and courage. Every time I hit the slopes, I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations." With the Olympic Winter Games Milano Cortina 2026 on the horizon, Eileen looks forward to celebrating each moment of inspiration and triumph together with TCL.
Empowerment Through Technology
Eileen's appointment strongly resonates with TCL’s "TCLforHer" initiative. This empowering platform stands as a beacon for women's visibility and growth within the technology and culture sectors. TCL has actively supported over 2,000 young women by funding female-focused programs and educational initiatives, providing them with opportunities to excel.
Words of Encouragement from TCL Leaders
Wei Xue, Vice President and ESG Director of TCL Technology, remarked, "Eileen Gu is an athlete who pushes boundaries. Her spirit and passion align with our vision to empower more women to achieve extraordinary lives. TCL looks forward to building on our collaboration as we work towards next year's Winter Olympics." This sentiment reflects TCL's commitment to fostering female representation and empowerment in sports.
Embracing Olympic Goals
Earlier this year, TCL solidified its partnership with the International Olympic Committee (IOC) as a Worldwide Olympic and Paralympic Partner. This expansive collaboration includes provisions in the Home Audiovisual Equipment and Home Appliances sectors. Following this partnership, TCL's contributions were honored at the Olympic Museum in Lausanne. A commemorative stone was unveiled to mark TCL’s significant support, highlighting its resolve to contribute to the Olympic spirit.
Celebrating Olympic Day
In a vibrant celebration of Olympic Day, TCL launched its inaugural global campaign involving the renowned Urban Theory Dance Crew. Their performance at iconic locations such as Milan Cathedral and TCL Chinese Theatre in Hollywood created a spectacular visual narrative linking both Olympic host cities, exemplifying TCL’s connection to the Olympic ethos.
Looking Forward to the Future
As the countdown to the Olympic Winter Games Milano Cortina 2026 begins, TCL aims to build on its impressive 30-year legacy in sports by utilizing its state-of-the-art technology. The company seeks to enhance the overall experience for fans and athletes alike. TCL will deploy digital displays full of creativity and innovation, aimed at bringing the excitement of the Games to billions of viewers across the globe.
Supporting Athletes and Celebrating Achievements
TCL is dedicated to supporting athletes in meaningful ways, including the provision of essential home appliances at the Olympic Villages. Their “Athlete Moments” platform aims to foster connections between competitors and their loved ones immediately after their performances, ensuring athletes feel supported and celebrated in every way.
About TCL
Founded in 1981, TCL—an abbreviation for 'The Creative Life'—embodies creativity across all facets of technology. The company is recognized for its cutting-edge devices, which include televisions, smartphones, and smart home technologies. TCL remains committed to enhancing customer experiences while maintaining a strong global presence. Operating in over 160 countries with 46 R&D centers and 38 manufacturing bases, TCL continues to push the boundaries of innovation.
Commitment to Positive Social Impact
TCL’s commitment extends beyond technology; it aims to make a tangible impact on society. This new partnership with Eileen Gu not only highlights a shared vision of empowerment but also aligns with their ongoing educational initiatives to uplift young women globally.
Frequently Asked Questions
Who is Eileen Gu?
Eileen Gu is an Olympic champion in freestyle skiing known for her groundbreaking achievements and contributions to sports.
What role has TCL appointed Eileen Gu for?
TCL has appointed Eileen Gu as their Global Brand Ambassador, focusing on promoting the Olympic spirit and inspiring athletes.
What is the TCLforHer initiative?
TCLforHer is an initiative aimed at empowering women and enhancing their visibility through technology and educational opportunities.
How is TCL involved with the Olympics?
TCL is a Worldwide Olympic and Paralympic Partner, providing support in various categories and contributing to the Olympic Movement.
What are some upcoming TCL initiatives for the Olympics?
TCL aims to enhance the Olympic experience through advanced technology, providing support for athletes and connecting them with loved ones during competitions.
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