Eileen Gu Joins TCL as Global Brand Ambassador
TCL, a prominent global technology company, has officially appointed Olympic ski champion Eileen Gu as its Global Brand Ambassador. This exciting announcement reflects TCL's ongoing commitment to advancing the Olympic Movement as a trusted Worldwide Olympic Partner.
A Champion Representing Excellence
Eileen Gu, who made waves by becoming the youngest Olympic champion in freestyle skiing at just 18, has distinguished herself in the sports world. She is celebrated for being the first freestyle skier to win three medals in a single Winter Olympics, showcasing her impressive skills and determination. Her remarkable journey and accomplishments align perfectly with TCL's motto, "Inspire Greatness." This synergy between an athlete and a tech giant is set to inspire upcoming generations.
Embracing a New Role
In her own words, Eileen Gu expresses her excitement about taking on this influential role. "I'm thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL," she shares. "TCL shares in the mission to change the world through passion and courage. Every time I hit the slopes, I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations. With the Olympic Winter Games Milano Cortina approaching, I look forward to celebrating every moment of aspiration and triumph with TCL."
Empowering Women Through Technology
Gu's appointment strongly resonates with TCL's "TCLforHer" initiative. This platform is dedicated to advocating for women's visibility and empowerment through technology and culture. Through "TCLforHer," the company has funded female-focused programs and educational initiatives, significantly impacting more than 2,000 young women positively.
Promoting Inspirational Values
According to Wei Xue, Vice President and ESG Director of TCL Technology, as well as Chairman of the TCL Charity Foundation, "Eileen Gu is an athlete who pushes boundaries. Her spirit and passion align with our vision to empower more women to achieve extraordinary lives. TCL looks forward to building on our collaboration as we work towards next year's Winter Olympics." This collaboration aims at not just sports but also fostering a supportive environment for women's achievements in all fields.
TCL and the Olympic Movement
TCL's dedication extends beyond branding; in February, the company announced its Worldwide Olympic and Paralympic Partnership with the International Olympic Committee (IOC) in the Home Audiovisual Equipment and Home Appliances category. This partnership signals TCL's long-term commitment to the Olympic Movement. Following the announcement, TCL's presence was solidified on the Donor's Wall at the Olympic Museum in Lausanne, Switzerland, illustrating the profound impact of their contributions to the sporting spirit.
Connecting Cultures
To celebrate Olympic Day, TCL launched its inaugural global campaign, featuring members of the Urban Theory Dance Crew who performed at iconic locations, linking two Olympic host cities through creative expression. This dynamic film showcased not only the events but the unifying spirit of the Olympics.
Enhancing Olympic Experiences
As the 2026 Winter Olympic Games in Milano Cortina approach, TCL plans to amplify its 30-year legacy in sports. By leveraging its advanced technology, TCL aims to enhance the experience for both fans and athletes. With impressive digital displays and innovative platforms like "Athlete Moments," TCL is committed to ensuring that the magic of the Games reaches billions of viewers worldwide.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—celebrates innovation and creativity in technology. As a leading name in the tech industry, TCL is committed to delivering cutting-edge solutions, including televisions, smartphones, and smart home devices designed to elevate customer experiences. With 46 R&D centers and 38 manufacturing sites worldwide, TCL has established itself as a globally competitive smart technology brand.
About the International Olympic Committee
The International Olympic Committee is a non-governmental organization dedicated to promoting a better world through sport. More than 90% of its income is redistributed to support athletes and sports organizations globally, translating to ongoing investments that benefit various levels of athletics.
Frequently Asked Questions
Who is Eileen Gu?
Eileen Gu is an Olympic ski champion known for her impressive achievements in freestyle skiing, including winning three medals in one Winter Olympics.
What does TCL do?
TCL is a global technology company focusing on innovative products such as televisions, smartphones, and home appliances aimed at enriching customer experiences.
Why did TCL choose Eileen Gu as their ambassador?
Eileen Gu embodies the spirit of excellence and innovation that aligns with TCL's motto "Inspire Greatness," making her an ideal representative for the brand.
What is the TCLforHer initiative?
The TCLforHer initiative is a platform that champions women’s visibility and empowerment in the tech space, funding programs and education for young women.
How is TCL involved with the Olympics?
TCL is a Worldwide Olympic and Paralympic Partner, providing technology and solutions while celebrating the spirit of the Games through various initiatives.
