Edible Arrangements Introduces Innovative Gifting Marketplace
Edible Arrangements Launches New Digital Gifting Marketplace
Edible Arrangements is taking a significant step in expanding its national reach with the introduction of a curated digital gifting marketplace on Edible.com. This innovative move introduces a phenomenal integration with Goody, a modern platform that allows users to send thoughtful gifts seamlessly. This unique partnership brings together Edible's cherished offerings with an extensive range of premium, third-party items.
Exploring the New Marketplace
The new marketplace not only enriches Edible's offerings with non-perishable items that pair perfectly with their well-known arrangements but also amplifies their same-day gifting capabilities. Customers will now find delightful options from popular brands like Carbone and Ghia available online, all designed to complement Edible's iconic products. Each order will also feature a personalized digital card, enhancing the gifting experience even before the physical product is delivered.
The Vision Behind the Expansion
Somia Farid Silber, the CEO of Edible, expressed the strategic importance of this marketplace. She noted that it opens up their services, especially for customers in areas where Edible storefronts are not present. By diversifying into the realm of non-perishable gifts, Edible is effectively removing geographical limitations and enhancing customer accessibility while remaining true to the brand's emotional essence.
Adaptability and Consumer Trends
The strategic launch of this marketplace equips Edible with a versatile platform to respond promptly to evolving consumer trends and discover new product possibilities. With third-party fulfillment, Edible can adapt like never before, ensuring they meet customer demands without complicating local operations.
Collaboration Between Innovators
Katy Carrigan, the CEO of Goody, highlighted the synergy between Goody and Edible. She stated that the collaboration merges the trust Edible has earned with countless households with Goody’s vast curated gift catalog. They aim to foster a personal and effortless gifting experience, setting a higher standard for how thoughtful gifts are delivered.
Digital Convenience and Brand Evolution
This launch signifies Edible's commitment to digital convenience, marking a significant pivot in becoming an everyday, all-occasion brand that evolves with modern consumer preferences. This collaboration also marks Goody’s debut into direct-to-consumer retail after their success in the corporate gifting sphere, paving the way for more engaging engagements with customers.
Stay Updated with Edible
To explore this exciting new assortment, interested customers are encouraged to visit Edible.com and discover the offerings that await. From non-perishable delights to iconic arrangements, there is something for everyone looking to send a meaningful gift.
About Edible Brands
Based in Atlanta, Edible Brands specializes in developing and managing a versatile portfolio of consumer brands that shine in hospitality and foodservice. It has efficiently merged an innovative e-commerce model with an extensive network of locally owned stores, ensuring they meet consumer demands effectively. The company’s portfolio includes Edible Arrangements, edible.com, and R?ti Modern Mediterranean, among others.
About Goody
Goody stands as a cutting-edge gifting platform, revolutionizing how personal and corporate gifts are sent. With a catalog of over 450 trusted brands, Goody facilitates gifting processes as effortlessly as sending a text. Their powerful Commerce API allows for seamless integration into various storefronts, enhancing accessibility to premium gifts.
Frequently Asked Questions
What is the purpose of Edible Arrangements' new marketplace?
The marketplace aims to enhance gifting options by integrating premium third-party gifts alongside Edible's offerings.
What brands are available in the new marketplace?
The curated selection includes brands like Carbone and Ghia, among others.
How does the new marketplace improve customer experience?
It allows for same-day gifting and provides personalized digital cards that enhance the overall gifting experience.
Who are the key partners in this initiative?
The primary partner is Goody, which provides a comprehensive catalog and integration capabilities to Edible's platform.
How is Edible Brands evolving?
They are focusing on digital convenience and catering to modern consumer trends while broadening their reach through innovative offerings.
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