Easy Mile Fitness Expands Reach with New Oregon Locations
Easy Mile Fitness Expands into Oregon
Easy Mile Fitness, a well-known franchisee of Planet Fitness, has recently announced a strategic acquisition of nine Planet Fitness locations in Oregon from the Lubrano Franchise Group. This significant move marks the company’s entry into the Pacific Northwest market, showcasing its commitment to growth and community engagement.
Strategic Location Acquisition
The newly acquired locations are strategically situated in the booming areas of Portland and Eugene. Expanding its footprint in these vibrant markets represents a pivotal moment for Easy Mile Fitness, allowing the company to tap into the increasing demand for fitness services in Oregon. With the latest acquisition, the company now operates 50 locations spread across six different territories including Florida, Georgia, South Carolina, Puerto Rico, Ontario, Canada, and now, Oregon.
An Enthusiastic Expansion
Philip Amato, the Chief Operating Officer of Easy Mile Fitness, expressed excitement about the acquisition: "We couldn't be happier adding nine clubs into our existing portfolio. We are thrilled to move beyond the Southeast as we establish our presence in the Pacific Northwest." His statement underlines the organization’s alignment with its internal growth objectives and vision of being a leading franchisee within the Planet Fitness system.
Why Easy Mile Fitness?
With a focus on community engagement, Easy Mile Fitness operates under a strong commitment to enhancing the fitness journey for all its members. The acquisition is anticipated to facilitate significant improvements including marketing strategies tailored to local communities and potential new construction plans that promise better facilities.
Leadership's Perspective on the Transition
Octavio Lubrano, CEO/Owner of OKTA Holdings, the previous franchise operator, noted the emotional journey of the transition. “As a family-owned business since 2011, it was a tough decision to sell. However, we believe that Easy Mile Fitness has the operational expertise to elevate the Planet Fitness brand in Oregon significantly.” His insight reflects a confidence in Easy Mile's vision and operational capabilities that will benefit the community.
A Unique Commitment
Kalpana Lubrano, COO/Owner of OKTA Holdings, echoed this sentiment, stating, "Selling our business to another family-owned operator was a natural transition for OKTA Holdings. We believe that Easy Mile Fitness will sustain operational excellence in the Pacific Northwest, leading the market forward." This collaborative spirit among family-run businesses illustrates the shared values within the fitness community.
The Role of Legal and Financial Expertise
Easy Mile Fitness has partnered with various professionals for legal and financial guidance throughout this acquisition. They received advisory services from firms like North Point Mergers and Acquisitions, ensuring that the transition is seamless while maintaining robust operational standards. With the effective immediate transition of day-to-day operations, members can expect continued excellence in their fitness experience.
About Easy Mile Fitness
Easy Mile Fitness operates as a multi-unit franchisee of Planet Fitness health clubs, primarily in the Southeast and now the Pacific Northwest. Established in Boston, MA, the company is committed to its mission of enriching community lives through dedicated staff who embody the values of Planet Fitness. Committed to a welcoming, non-intimidating environment, Easy Mile reflects the essence of what Planet Fitness stands for.
About Planet Fitness
Founded in 1992, Planet Fitness has grown to become one of the largest operators of fitness centers globally. By June 30, 2024, the company boasted nearly 19.7 million members across 2,617 locations worldwide. Its mission remains focused on enhancing lives through high-quality fitness experiences in welcoming environments, famously branded as the Judgement Free Zone.
Frequently Asked Questions
What led to Easy Mile Fitness acquiring locations in Oregon?
The acquisition is part of Easy Mile Fitness's strategy to expand its presence and serve new communities in the Pacific Northwest.
How many locations does Easy Mile Fitness operate?
After this acquisition, Easy Mile Fitness operates a total of 50 locations across various territories.
What are the future plans for these new locations?
Easy Mile Fitness plans to implement local marketing strategies and possibly new construction to improve member experience.
Who were the key players in this acquisition?
Key individuals include Philip Amato, Octavio Lubrano, and Kalpana Lubrano, all of whom have played pivotal roles in the transition.
What is the mission of Easy Mile Fitness?
The mission of Easy Mile Fitness is to enhance community lives through passionate team members committed to the values of Planet Fitness.
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