Dolby's Innovative Live Streaming Solutions Transform Sports

Dolby's Innovative Live Streaming Solutions Transform Sports

Dolby Laboratories, Inc. (NYSE: DLB), a recognized leader in immersive entertainment, has introduced an exciting suite of cloud video products focused on real-time interactive streaming for the sports and entertainment sectors. With the latest enhancements, companies like FanDuel, ITV, Las Vegas Sands, NASCAR, and the NFL are leveraging this technology to elevate viewer engagement and enhance their streaming experiences.

New Products for Real-Time Streaming

The unveiling of these solutions at IBC 2024 follows Dolby's acquisition of THEO Technologies, a prominent name in high-quality video streaming. This strategic move aims to harness THEO's capabilities to deliver live experiences that are not only rich in interaction but also highly personalized, thanks to extremely low latency technologies.

Revolutionizing Viewer Experience

Dolby's commitment to revolutionizing how audiences consume live content is evident in their new product range. "Viewers want to experience live action as it happens, but there are often lengthy delays before content reaches their screens," shared Giles Baker, SVP of Dolby Cloud Solutions. This initiative is designed to drastically reduce these delays and provide cross-platform interactive experiences that draw viewers into the action.

Taking Ads to a New Level

One of the standout features introduced is THEOads—a pioneering capability designed to optimize ad insertion within THEOplayer. By employing server-guided ad insertion (SGAI) techniques, THEOads maximizes viewer engagement while ensuring advertisements are both personalized and non-intrusive. This innovative approach opens new avenues for monetization and enhances overall ad inventory management without compromising the viewer's experience.

Combining Forces for Enhanced Streaming

Dolby and THEO's collaboration melds various advanced streaming technologies. Alongside THEOads, they offer Dolby Millicast, which ensures ultra-low latency streaming, transcoding through Dolby Hybrik, and a reliable suite of cross-platform streaming products including THEOplayer and THEOlive. Many leading names in sports and streaming trust these solutions to optimize their live broadcasting capabilities.

Industry Partnerships and Testimonials

Industry leaders continue to express their satisfaction with these enhanced offerings. Mark Ison, Director of Engineering at ITV, stated, "Having completed an extensive competitive evaluation of the commercial and open-source video player market, our decision to deploy THEOplayer on ITVX just made sense. THEOplayer offers excellent performance and outstanding third-party integrations enabling us to operate more efficiently."

Furthermore, Andrew Costello, SVP of Las Vegas Sands, noted, "Dolby continues to be an important partner for Las Vegas Sands, supporting our need for high-quality, low latency streaming experiences for interactive live iGaming. The acquisition of THEO Technologies enhances our capability to innovate and improve the offerings we present to customers globally."

An Overview of Dolby's Technological Offerings

Dolby Millicast, THEOlive, THEOads, THEOplayer, and Dolby Hybrik are part of Dolby's expansive offering, designed to cater to those pursuing the pinnacle of live sports and entertainment streaming. Their solutions are tailored to maximize impact and user engagement for a compelling online experience.

About Dolby Laboratories

Based in San Francisco, Dolby Laboratories, Inc. (NYSE: DLB) transforms the realm of entertainment and communication. From enriching movies and television to enhancing gaming experiences, Dolby's technological advancements reach billions worldwide. They collaborate with a myriad of creators, directors, developers, and companies to elevate entertainment through innovations like Dolby Atmos and Dolby Vision, ensuring spectacular sensory experiences.

Frequently Asked Questions

What is Dolby's new range of products?

Dolby's new products focus on cloud video solutions that support interactive streaming for sports and entertainment, particularly enhancing the user experience with low latency.

How does THEOads improve advertising in streaming?

THEOads utilizes server-guided ad insertion to enhance the relevance and impact of ads, maximizing viewer engagement while preventing interruption during the viewing experience.

Who are some companies leveraging Dolby's technology?

Companies like FanDuel, ITV, Las Vegas Sands, NASCAR, and the NFL are utilizing Dolby's latest streaming innovations to enhance their content delivery.

What is Dolby Millicast?

Dolby Millicast is an ultra-low latency streaming solution that allows for real-time content delivery, ensuring that viewers have a seamless experience with minimal delays.

What is Dolby Laboratories known for?

Dolby Laboratories specializes in advancing sound and visual technology, revolutionizing entertainment through innovations that deliver high-quality experiences in broadcasting, gaming, and media.

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