DKNY Partners with Hailey Bieber for a Chic Fall Campaign
Exciting Partnership Between DKNY and Hailey Bieber
DKNY has made headlines by introducing Hailey Bieber as its new global face, marking a fresh and stylish chapter for the brand. This collaboration is a celebration of New York street style, reimagined through the perspective of Hailey, who embodies a timeless and effortlessly cool aesthetic, making her an ideal representative for DKNY.
Hailey Bieber: A Modern Day Muse
As a modern-day muse, Hailey Bieber exemplifies confidence, creativity, and style that resonates with audiences globally. Her impressive journey as a model, entrepreneur, and new mother has put her at the forefront of the fashion industry while allowing her to maintain an authentic image that transcends conventional boundaries.
Capturing Hailey's Unique Fashion Sense
The Fall 2025 campaign highlights Hailey's distinctive fashion sense, which beautifully blends classic and contemporary styles. Each outfit is a reflection of her sartorial sensibility, combining pieces from the DKNY est. 1989 capsule collection with modern designs that celebrate the latest seasonal trends.
Essence of Off-Duty Style
Hailey's portrayal of off-duty chic includes a structured black blazer layered over a crisp white shirt, relaxed denim, and chunky loafers that create a polished look. The nostalgia evoked by a neon-accented varsity jacket showcases her ability to effortlessly merge past influences with modern aesthetics. The campaign encapsulates the essence of DKNY, presenting a range of styles from a slouchy denim jacket to an oversized plaid blazer that highlights Hailey's unique flair.
Signature Accessories and Tailoring
Hailey masterfully accessorizes her looks with key items for the season, such as the Hadlee Bag, The Paula Commuter Tote, and the archival Chana ’89 bag, each making a bold statement. The ultimate finishing touch is the reimagined New York Yankees™ cap, adorned with the DKNY logo, serving as a quintessential symbol of New York culture.
Artistic Vision for the Campaign
The campaign has been captured by photographer Mikael Jansson in a gritty warehouse setting, which enhances the raw, urban aesthetic that DKNY represents. This choice of location beautifully mirrors the essence of Hailey’s style and DKNY’s heritage, perfectly marrying contemporary fashion with the brand's iconic roots.
Global Launch and Availability
Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group, expresses enthusiasm for how Hailey embodies the spirit of New York, connecting with audiences worldwide. As the campaign launches across DKNY's social media platforms, it will utilize an impactful mix of social, digital, and influencer marketing strategies, ensuring its reach is as diverse as the city itself.
The Fall 2025 collection is now available globally on DKNY.com and in select retailers, inviting fashion enthusiasts everywhere to explore the new line.
Discovering DKNY Again
DKNY has come a long way since its establishment in 1989, defined by the vibrant energy and attitude of New York City. Inspired by the practicality of daily life and the fast-paced world of fashion, DKNY has evolved into a global lifestyle brand—offering everything needed to embrace a New York lifestyle, no matter where you are in the world. With each collection, DKNY continues to celebrate its roots while redefining what it means to embody the spirit of the city.
About G-III Apparel Group
G-III Apparel Group, Ltd. (NasdaqGS: GIII) stands as a leader in the fashion industry, with expertise in design, sourcing, distribution, and marketing. It boasts an impressive portfolio of over 30 brands, including iconic names such as DKNY and Donna Karan, along with licenses for sought-after global fashion labels. This diverse range is a testament to G-III's innovative approach and commitment to excellence in the fashion world.
Frequently Asked Questions
Who is the new global face of DKNY?
Hailey Bieber has been announced as the new global face of DKNY for the Fall 2025 campaign.
How does Hailey's style fit with DKNY?
Hailey's unique blend of modern and classic styles aligns perfectly with DKNY's ethos, showcasing a confident and effortlessly chic aesthetic.
Where can I shop the Fall 2025 collection?
The new collection is available on DKNY.com and in select retailers worldwide.
What is the theme of the Fall 2025 campaign?
The theme focuses on celebrating New York street style, blending past influences with modern trends, embodying the spirit of the city.
What brands does G-III Apparel Group own?
G-III Apparel Group owns iconic brands like DKNY, Donna Karan, and licenses many others, making it a leader in the fashion industry.
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