Freddy's Forms Strategic Partnership with Collegiate Athletes
Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers has launched an exciting new partnership to elevate its brand while supporting talented collegiate athletes. This innovative collaboration will award Name, Image, and Likeness (NIL) deals to twelve athletes hailing from universities across various states, showcasing both male and female talent.
Highlighting Athletic Excellence
Freddy's is partnering with standout athletes from sports including soccer, football, volleyball, and track & field. The goal is to amplify these athletes' profiles while introducing their audience to Freddy's delicious menu items. Athletes will share their favorite Freddy’s creations through their personal social media channels and Freddy's official platforms.
Voices from the Athletes
“Freddy's has delicious custard so of course I was excited to partner with them!” said Kadyn Proctor, a football player for Alabama. The blend of sports and good food is proving to be a winning combination. Another athlete, Kenna Miller, a volleyball player, shared, “Burgers are one of my favorite foods and Freddy's makes a great one. I also love dipping my fries in frozen custard—what a perfect combo!”
Meet the Freddy's Collegiate Stars
The Freddy's Collegiate Athlete Partnership features an impressive lineup of students from renowned universities. This initiative helps to foster a sense of community while allowing fans to connect with their favorite athletes in a new way. The following athletes represent the partnership:
Featured Athletes:
- Anna Pagano, Kansas State University, Defender
- Dylan Edwards, Kansas State University, Running Back
- Avery Johnson, Kansas State University, Quarterback
- Xavion Alford, Arizona State University, Defensive Back
- Tristan Bacon, Arizona State University, Linebacker
- Wilkin Formby, University of Alabama, Offensive Tackle
- Kaydyn Proctor, University of Alabama, Offensive Tackle
- Melina Rebimbas, University of Alabama, Midfielder
- CJ Baxter, University of Texas, Running Back
- Kenna Miller, University of Texas, Outside Hitter
- John Mateer, University of Oklahoma, Quarterback
- Kendall Johnson, University of Oklahoma, Horizontal Jumps
This collaboration reflects Freddy's commitment to supporting community engagement while generating excitement among sports enthusiasts and food lovers alike.
About Freddy's Frozen Custard
Founded in Wichita, Freddy's Frozen Custard & Steakburgers has grown into a leading fast-casual franchise with over 550 locations across the United States and Canada. The brand is distinguished for its cooked-to-order steakburgers, all-beef hot dogs, and hand-spun frozen custard treats, making it a favorite among customers.
Freddy's continues to thrive as it operates under the principles of genuine hospitality and fresh, high-quality ingredients. This strategy has garnered recognition within the industry, earning notable rankings such as No. 60 on Fast Casual’s Top 100 Movers + Shakers and No. 59 on Entrepreneur's Franchise 500.
Explore more about Freddy’s and their journey towards innovation and community connection through diverse engagements.
Frequently Asked Questions
What is the partnership about?
The partnership involves Freddy's selecting twelve collegiate athletes to promote their brand through NIL deals.
Which sports are represented?
Sports include soccer, football, volleyball, and track & field, featuring both male and female athletes.
How can fans engage with the athletes?
Athletes will share their Freddy's menu favorites on social media, allowing fans to connect with them directly.
Which universities are involved?
Participating athletes represent schools such as Kansas State University, Alabama, Texas, and Oklahoma.
What's unique about Freddy’s offerings?
Freddy's is known for its cooked-to-order steakburgers and freshly churned frozen custard, creating a unique dining experience.
