Discover how Forsta AI is Revolutionizing Experience Measurement

Unveiling Forsta AI's Enhanced Capabilities

Forsta, a recognized leader in experience measurement and data analytics, has made an impressive leap forward by integrating advanced AI capabilities into its Human Experience (HX) platform. This significant enhancement emerges from a robust five-year investment totaling $500 million, aimed at developing cutting-edge AI technologies. The new features are meticulously crafted to assist organizations in extracting profound insights, optimizing time management, and effectively improving both customer and employee experiences.

The Importance of Speed and Precision in Data

According to Forsta's CEO, Kyle Ferguson, organizations today face the critical challenge of transitioning from simple data collection to acting swiftly and accurately based on insights. He emphasizes that Forsta AI enables businesses to expedite the process of gaining insights while anticipating customer needs and delivering personalized experiences. In an era marked by rapid technological advancements, leveraging AI-driven insights is vital for businesses seeking to excel in customer engagement and maintain a competitive edge.

AI Features Tailored for Experience Leaders and Researchers

The comprehensive suite of AI features within Forsta's platform harnesses the latest advancements in generative AI, natural language processing, and analytics. It tackles the pressing challenges organizations face, such as identifying trends in extensive datasets and predicting outcomes related to customer satisfaction and employee engagement. Available on the HX Platform, Forsta AI offers three primary capabilities that facilitate a smoother transition from data insight to actionable outcomes:

AI Summarize

This feature allows organizations to quickly condense vast amounts of both structured and unstructured data into concise, actionable insights.

• Analyze customer feedback derived from various sources, including surveys, online reviews, and customer service interactions, to detect key trends and sentiments.
• Utilize conversational AI for real-time data queries, addressing questions like, “What are the leading complaints this month?” or “What feedback are we receiving regarding service wait times?”

AI Compose

This tool enhances content creation, aiding teams in generating survey questions and reports with ease.

• Create personalized responses to online feedback while ensuring consistency with the organization’s brand voice.
• Improve surveys dynamically with prompts that encourage richer responses, asking, “What do you mean by ‘poor communication’?” to obtain more detailed feedback.

AI Recommend

This capability emphasizes actionable insights by providing tailored recommendations based on customer feedback.

• Forsta AI can suggest strategic actions derived from customer experiences, enhancing proactive engagement and accelerating service recovery efforts.

The Real-World Impact of Enhanced AI Features

The HX Platform, powered by Forsta, attracts some of the most prestigious global brands and market research agencies. Early adopters of the newly enhanced AI capabilities are already utilizing these tools to gather both active and passive feedback and to analyze this data in intuitive formats, thus swiftly making informed decisions based on derived insights.

For instance, GNC, a prominent health and wellness company, actively employs Forsta AI to deepen its understanding of customer preferences and behaviors, facilitating more informed decision-making processes.

As Michelle Walkley, Director of Consumer and Competitive Insights at GNC, notes, “The Forsta AI Summary tool simplifies the analysis of customer feedback, allowing us to quickly identify trends, manage current issues, and celebrate successes. This focus helps us drive customer-centric strategies effectively.”

Learn More About Forsta AI

To gain deeper insights into the capabilities and benefits of Forsta AI, please visit Forsta AI.

About PG Forsta

PG Forsta stands as a frontrunner in the experience technology landscape, offering data analytics and insights that empower organizations to connect better with their customers, employees, and stakeholders. The HX Platform combines Customer Experience (CX), Employee Experience (EX), Patient Experience (PX), and Market Research solutions, boasting a global clientele exceeding 43,000 across sectors including healthcare, finance, and technology.

About Forsta

Forsta plays a pivotal role in fostering comprehensive understanding through its HX Platform, dismantling silos between CX, EX, and Market Research. This integrated approach assists thousands of organizations in grasping the complexities of their audience's experiences. Forsta has gained recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer framework, reaffirming its position at the forefront of the industry.

Frequently Asked Questions

1. What are the main benefits of Forsta AI for organizations?

Forsta AI enhances data analysis speed, provides actionable insights, and anticipates customer needs, enabling informed decision-making.

2. How does AI Summarize work?

AI Summarize distills large amounts of data into concise insights, helping organizations quickly identify trends and sentiments in customer feedback.

3. Can Forsta AI help with content creation?

Absolutely! AI Compose streamlines the creation of surveys, reports, and responses, ensuring high-quality content generation.

4. In what sectors is PG Forsta active?

PG Forsta serves various sectors, including healthcare, financial services, hospitality, retail, and technology, with a global reach.

5. Is Forsta recognized in the industry?

Yes, Forsta has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer, underscoring its significance in the market.

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