Digital Brands Group Launches AVO: Affordable Luxury Apparel
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Digital Brands Group Debuts AVO: A New Direct-to-Consumer Brand
Austin, TX — Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), known for its curated luxury lifestyle brands, is excited to introduce AVO, a new direct-to-consumer (DTC) brand following successful beta testing. In times when premium brands have raised their retail prices due to inflation, AVO emerges as a fresh opportunity, providing high-quality apparel at competitive prices. By adopting a DTC model that allows for attractive discounts when bundling products, AVO redefines the value proposition in the premium apparel segment.
Craftsmanship Meets Affordability
AVO was conceptualized to fill the gap between fast fashion and high-end apparel. The brand is committed to offering meticulously crafted garments, handmade in Los Angeles from superior fabrics, at price points comparable to fast fashion. AVO embodies the philosophy that quality fashion should be accessible without compromising on craftsmanship.
Product Launch and Future Plans
Launching with premium fabric t-shirts, AVO encapsulates the mantra: “You shouldn’t have to choose between affordability and quality.” The brand aims to unveil monthly product drops, expanding its offerings to include diverse top and bottom styles, ensuring that customers enjoy a continuous flow of fresh, stylish attire.
Market Response and Customer Excitement
The results from AVO's beta phase have been promising, revealing robust sell-through rates, particularly in retail environments. Hil Davis, CEO of Digital Brands Group, emphasizes the significant market opportunity AVO taps into. The brand aims to attract consumers desiring value-driven alternatives, paralleling the success seen in similar brands in the market.
About Digital Brands Group
DBG offers an extensive range of apparel through a blend of direct-to-consumer and wholesale channels. Built on a digitally native-first model, the company leverages customer data to curate personalized shopping experiences, thereby enhancing customer engagement and satisfaction. The brand's innovative approach focuses on owning "closet share"—connecting with customers on a personal level, and fostering loyalty through meaningful interactions and tailored recommendations.
Company Contact Information
For more information, please contact:
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
Phone: (800) 593-1047
Frequently Asked Questions
What is AVO?
AVO is a new direct-to-consumer (DTC) apparel brand launched by Digital Brands Group, offering premium-quality fashion at competitive prices.
How does AVO ensure affordability?
AVO employs a DTC model that minimizes overhead costs, allowing them to offer premium apparel at prices closer to fast fashion.
What types of products does AVO offer?
AVO initially launched with premium fabric t-shirts and plans to expand into additional clothing categories through regular product drops.
Who is behind AVO?
AVO is a brand under Digital Brands Group, Inc., led by CEO Hil Davis, who champions quality and customer satisfaction in the fashion industry.
How to contact Digital Brands Group for inquiries?
For inquiries, you can contact Hil Davis via email at invest@digitalbrandsgroup.co or call (800) 593-1047.
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