Diane Heyden Joins West Coast Community Bank to Boost SBA Lending

Diane Heyden's New Role at West Coast Community Bank
West Coast Community Bank (WCCB) is thrilled to announce the appointment of Diane Heyden as Senior Vice President and Director of Small Business Administration (SBA) Lending. Heyden's impressive career in financial services spans over three decades, with significant expertise in SBA lending.
Leadership and Experience
In her new position, Heyden will oversee the bank's initiatives in SBA lending, leveraging her extensive background in the field. Her career includes leading nationwide SBA sales activities and launching successful loan origination programs. This experience positions her well to enhance operational efficiency in the bank's SBA Department as they expand their reach.
The Bank's Commitment to Small Businesses
Krista Snelling, the President and CEO of WCCB, expressed her enthusiasm about Heyden's joining the bank, emphasizing that her track record will significantly benefit local small businesses. "We can't wait to witness the positive impact of her contributions on the Central Coast's business landscape and beyond," she stated.
Heyden's Vision for the Future
In her own words, Heyden stated, "Joining West Coast Community Bank during this pivotal time is an honor. I am excited to lead and expand an SBA team known for its excellence in the industry." Her vision aligns with the bank's philosophy and commitment to problem-solving through tailored lending solutions.
A Look at Heyden's Previous Roles
Before joining WCCB, Heyden served as Senior Vice President and SBA Sales Manager at Mission Valley Bank. Additionally, she has held significant positions at Lincoln Savings Bank and Pacific Premier Bank, focusing on SBA lending at both institutions.
Community Engagement
Heyden's professional journey also includes active community involvement. She has served on the board of the Huntington Beach Educational Foundation and has held a leadership role in the local 4th of July committee. Her dedication extends beyond just banking, emphasizing her commitment to community development.
Educational Background and Industry Recognition
Heyden earned her degree from California State University, Long Beach, and is a graduate of the Pacific Coast Banking School. Her involvement with the National Association of Government Guaranteed Lenders demonstrates her leadership within the industry, where she has served as Chair of the Small Bank West committee.
About West Coast Community Bank
Founded in 2004, West Coast Community Bank is a top-rated, community-focused bank known for its relationship-based service. The bank operates multiple branches and provides various financial services, including competitive lending solutions, asset-based lending, and government-guaranteed loans. Their commitment to the community is evident through active support and involvement with local nonprofits, highlighting their dedication to regional well-being.
Frequently Asked Questions
Who is Diane Heyden?
Diane Heyden is the newly appointed Senior Vice President and Director of SBA Lending at West Coast Community Bank.
What is Heyden's experience in SBA lending?
She brings over 30 years of expertise, having led nationwide SBA sales and developed successful loan programs.
What role will she play at the bank?
Heyden will spearhead the SBA lending initiatives and enhance operations within the SBA Department.
How does WCCB support local businesses?
WCCB focuses on delivering problem-solving lending solutions tailored to the needs of local small businesses.
What other initiatives does WCCB engage in?
The bank actively participates in community development and supports local nonprofits to enhance regional welfare.
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