DeepIntent Launches Cortex™, Transforming Healthcare Advertising
Introducing DeepIntent Cortex™
DeepIntent, a prominent healthcare advertising technology company, has recently unveiled DeepIntent Cortex™, their most advanced demand side platform (DSP) enhancement to date. Designed with inspiration from the human brain's intricate processing capabilities, Cortex integrates artificial intelligence (AI) and real-time media buying with consistently updated health data. This integration offers healthcare marketers an intelligent and effective media buying experience that promises unprecedented speed, choice, precision, and scalability.
Meeting Industry Demands
DeepIntent Cortex is the culmination of nearly two years of dedicated product development. It addresses the industry's increasing need for personalized advertising experiences, linking marketing performance directly to real-world health outcomes throughout a campaign. The platform simplifies workflows and ensures secure access to health data, using AI-driven Health Intelligence to enhance digital efficiencies and deliver actionable insights that lead to more informed media investments.
A Statement from Leadership
Chris Paquette, Founder and CEO of DeepIntent, highlights the platform's advantages, stating: "DeepIntent Cortex provides healthcare marketers with a significant competitive edge by linking campaign performance with tangible health outcomes. By enhancing access to essential data and insights, Cortex establishes a new benchmark for data-centric marketing. Our advanced tools, AI-driven insights, and access to premium media allow brands to enhance performance, adapt swiftly, and achieve superior results in an ever-evolving marketplace."
Key Features of DeepIntent Cortex™
Streamlined User Experience for Effective Action
Tailored for the specific needs of programmatic traders in healthcare, DeepIntent Cortex simplifies campaign management by merging health and media insights into a unified workflow. Its AI-driven automation can cut management and optimization time by up to 50%, facilitating quicker decision-making and execution.
Access to Premium Health Data
Backed by vast investments in a privacy-focused data infrastructure, Cortex provides users with direct access to a premium marketplace of health and media data. This allows clients to draw insights and select their preferred health data providers, influencing every aspect of their campaigns, including planning and optimization.
Enhanced Health-Focused Optimization
The patented DeepIntent Outcomes™ optimization uses real-world clinical and media data to refine bidding strategies, ensuring that ad spend is allocated towards high-impact impressions, leading to script lifts and improved patient outcomes. Cortex enhances this system, reporting a significant 25% improvement, and boosting average audience quality lifts by 80% during initial testing.
Catering to Scaled Audiences with HealthFirst™ Packages
In the realm of healthcare advertising, scalability only matters when relevance is ensured. Cortex does this effortlessly with its innovative HealthFirst™ Packages. These packages feature curated marketplaces that grant advertisers access to premium endemic inventory and connected TV (CTV) placements, ensuring that advertisers effectively connect with high-value healthcare audiences.
Advanced Healthcare Provider Capabilities
Cortex enhances media strategies targeting healthcare providers with comprehensive improvements that include sophisticated tools for audience analytics, AI-driven recommendations for campaign enhancements, and an integrated NPI-based site analytics dashboard within DeepIntent Outcomes™ to provide a holistic view of HCP engagement.
Aaron Fulmer, SVP of Product at DeepIntent, remarked, "After nearly two years in development, DeepIntent Cortex marks a significant breakthrough in the healthcare sector, delivering seamless, data-informed media buying. By embedding health and media insights into all phases of the buying process, Cortex not only saves traders valuable time but also allows for smarter, more impactful campaign execution. This launch represents a major leap forward for digital healthcare advertising."
The Unveiling of DeepIntent Cortex
DeepIntent officially showcased Cortex at its AdLab event, which featured a prestigious lineup of industry leaders such as Chris Paquette, along with executives from major health firms and organizations, all of whom are shaping the future of health advertising.
About DeepIntent
DeepIntent is the trusted health advertising platform for marketers seeking to drive effective campaigns. Designed specifically for healthcare and emphasizing privacy, the DeepIntent platform integrates media and clinical data to establish industry-leading Health Intelligence. Proven to deliver real-world results via real-time optimization, the platform supports over 600 pharmaceutical brands and numerous leading healthcare agencies, enabling them to innovate, differentiate, and effectively engage their audiences across all channels and devices.
Frequently Asked Questions
What is DeepIntent Cortex™?
DeepIntent Cortex™ is an advanced demand side platform that integrates AI with real-time media buying to enhance healthcare advertising effectiveness.
How does DeepIntent Cortex affect campaign management?
Cortex streamlines campaign management by merging health and media insights, significantly reducing management and optimization time.
What advantages does DeepIntent Cortex provide to marketers?
Marketers benefit from enhanced AI-driven insights, improved audience targeting, and access to premium health data enabling better campaign performance.
What impact does DeepIntent claim regarding ad spend optimization?
DeepIntent's automated optimization methods ensure ad spend is directed toward impactful impressions, helping to improve patient outcomes and campaign effectiveness.
Where can I find more information about DeepIntent and its solutions?
Visit DeepIntent’s official website to learn more about their innovative advertising solutions and updates.
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