Citadel Credit Union Partners with Cetera for Investment Growth

Citadel Credit Union's Strategic Partnership with Cetera

In a significant move to bolster its financial services, Citadel Credit Union has announced a new partnership with Cetera Financial Institutions. This collaboration is set to enhance the investment services offered to Citadel's extensive membership base, which exceeds 260,000 individuals and boasts over $6 billion in assets. The decision to collaborate with Cetera marks a pivotal moment in Citadel's journey towards achieving its strategic growth objectives.

Accelerating Investment Services for Members

The partnership between Citadel Credit Union and Cetera is designed to elevate the investment programs offered to members. As Citadel's Senior Vice President and Head of Wealth Management & Retirement, Sheri Perkins, stated, this alliance is about taking their offerings to the next level with improved services and technology aimed at enriching the overall member experience. With Cetera's expertise, Citadel plans to implement innovative solutions that cater to the evolving needs of their community.

Enhanced Solutions and Technology

Perkins highlighted the extensive research undertaken to find a broker-dealer that aligns perfectly with Citadel's ethos and requirements. Cetera stood out due to its deep experience with bank-based programs and its comprehensive framework for financial wellness. This strategic fit signals a new era for Citadel, promising to deliver more impactful financial services to advisors and members alike.

A Leader in Wealth Management Partnerships

Cetera Financial Institutions has established itself as a leading partner for financial institutions looking to enhance their wealth management services. LeAnn Rummel, President and CEO of Cetera Investment Services, emphasized that with almost 45 years of experience supporting credit unions, Cetera is well-positioned to offer tailored solutions that directly benefit both financial advisors and their clients. This collaboration is expected to empower Citadel's advisors by delivering the resources and opportunities necessary to further expand their offerings.

Investing in Community Financial Health

Bill Brown, President and CEO of Citadel, expressed his excitement about the partnership, remarking that it reinforces their commitment to provide exceptional support for their members and advisors. The integration of Cetera’s wealth management platform into Citadel’s services is vital for future growth. The introduction of high-value financial products and expert guidance is pivotal in empowering members to achieve their financial goals.

Celebrating a Successful Legacy

Cetera Financial Institutions has a rich history of supporting financial organizations across the country. As they approach their 40-year anniversary, this partnership further strengthens their reputation, illustrating their dedication to offering comprehensive financial solutions. Their current retention rate of 99 percent among institutions highlights their commitment and the trust placed in them by financial organizations.

Vision for Future Financial Opportunities

Over the past few years, Cetera has successfully signed numerous renewals and is consistently innovating to meet the demands of modern financial services. The collaboration with Citadel Credit Union is not just a contract; it represents a mutual commitment to empowering communities and enhancing the financial landscape. Through this partnership, both institutions aim to create an ecosystem where members thrive financially, benefiting from tailored services that address their unique needs.

About Cetera Financial Group

Cetera Financial Group is recognized as a premier financial advisor network that empowers both independent advisors and financial institutions. It transforms the traditional broker-dealer model by emphasizing customized solutions, robust support, and a growth-oriented environment. With a strong presence across the financial industry, Cetera continues to redefine expectations for financial advisors and their clients.

About Citadel Credit Union

Citadel Credit Union is a member-focused institution dedicated to providing banking, investment, and insurance services to its clientele. With significant assets under management, it is acknowledged for its commitment to service excellence and community support. Citadel’s consistent recognition as a top financial institution reflects its ongoing mission to empower members through comprehensive and accessible financial solutions.

Frequently Asked Questions

What is the main goal of the partnership between Citadel Credit Union and Cetera?

The main goal is to enhance Citadel's investment services program, providing better solutions and technology for its members.

How many members does Citadel Credit Union serve?

Citadel Credit Union serves over 260,000 members.

What is Cetera's role in the financial industry?

Cetera is a leading partner for financial institutions, primarily focusing on enhancing wealth management services.

What benefits are expected from this new collaboration?

The partnership is expected to bring improved financial solutions, innovative technologies, and increased support for Citadel's advisors.

How long has Cetera Financial Institutions been operational?

Cetera Financial Institutions is celebrating its 40-year anniversary, showcasing a long history of reliable service.

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