Radico Khaitan Launches Unique Ankahi Zaffran Liqueur
Radico Khaitan Introduces Ankahi Zaffran Spiced Liqueur
Radico Khaitan Limited is excited to announce the launch of its new masterpiece, the Ankahi Zaffran Spiced Liqueur, at the ProWein 2025 event. This highly awaited liqueur aims to connect global consumers with India’s rich heritage and unique flavors. With the event being hosted in Düsseldorf, this exhibition is the perfect platform for unveiling such a distinctive product.
Production and Availability
The Ankahi Zaffran Spiced Liqueur will be offered in two sizes: a 1-liter bottle designated for global travel retail and a 700ml bottle for the worldwide market. Anticipating a start of shipments in the near future, this liqueur will soon be accessible in key regions, including North America, Europe, Asia Pacific, and the Middle East, at premier liquor retailers and duty-free shops.
Statements from Leadership
Mr. Sanjeev Banga, the President of International Business at Radico Khaitan, has expressed enthusiasm about this new venture. He stated, “Our vision is to take India to the world and share the hidden and forgotten gems of India with a global audience. The introduction of this exceptional product at ProWein marks a significant moment. We aim to reflect innovation, quality, and sustainability.”
Crafting a Cultural Experience
The Ankahi Zaffran Spiced Liqueur draws inspiration from the diverse landscapes of India, particularly from the lush valleys of Kashmir. This unique blend incorporates rare herbs, creating a compelling journey through India's storied legacy.
The Essence of the Liqueur
At the core of this liqueur lies zaffran, or saffron, celebrated as the jewel of spices. This vibrant ingredient not only adds a beautiful hue to the liqueur but also contributes a unique taste profile. Complemented by a selection of 21 handpicked herbs, including clove and cardamom, this liqueur promises an inviting and flavorful experience.
Unveiling the Story Behind the Drink
The term 'Ankahi' translates to 'untold,' perfectly encapsulating the essence of this liqueur. The distinctive bottle design diverges from conventional looks, symbolizing the unveiling of hidden treasures awaiting exploration. This blend of history and tradition highlights India's deep-rooted practices in liqueur-making.
Tasting Notes
Nose: The aroma reveals rich floral plumes of saffron melded with subtle sweetness, complemented by cinnamon and cardamom spices. Gentle herbal hints from mint and coriander also emerge.
Palate: The tasting experience leads with bold saffron notes, layered with warm spices and a hint of natural sweetness from botanicals. Mint and earthy coriander introduce additional complexity and depth.
Finish: The finish is smooth yet lingering, providing a warm sensation complemented by herbaceous richness. Each sip evolves, encapsulating a final echo of saffron and spice.
About Radico Khaitan Limited
Founded in 1943, Radico Khaitan is among India's oldest beverage alcohol companies. Renowned for its commitment to innovation and quality, the company exports a diverse range of products to over 100 countries. Their luxury spirits portfolio includes brands that have carved their niche in the global market, attesting to the company’s significant footprint in the international spirits sector.
About Rampur Distillery
Rampur Distillery, a flagship of Radico Khaitan, stands out for producing premium Indian single malt whisky. Nestled in the scenic Himalayas, the distillery combines traditional craftsmanship with modern production techniques to create award-winning whiskies celebrated for their unique flavors.
ProWein 2025: A Global Platform
ProWein is recognized as one of the leading trade fairs for the wine and spirits industry globally. This event not only showcases the latest market trends but also facilitates connections among industry professionals, producers, and retailers, serving as a crucial environment for business development and networking in the expanding beverage market.
Frequently Asked Questions
What is Ankahi Zaffran Spiced Liqueur?
Ankahi Zaffran Spiced Liqueur is a unique product by Radico Khaitan, featuring saffron and a blend of diverse herbs, representing India's rich heritage.
When will the liqueur be available?
It is expected to be available starting April 2025 in several key markets worldwide.
What are the sizes of the bottles?
The liqueur will be available in two sizes: a 1-liter bottle for travel retail and a 700ml bottle for the global market.
What makes this liqueur special?
This liqueur incorporates saffron and a variety of handpicked herbs, offering a rich sensory experience deeply rooted in Indian culture.
Where can I find Ankahi Zaffran Spiced Liqueur?
It will be available at leading liquor retailers and duty-free shops across key markets globally.
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