Checkers and Rally's Boosts User Engagement with Mobivity
![Checkers and Rally's Boosts User Engagement with Mobivity](https://investorshangout.com/images/blog/ihnews-Checkers%20and%20Rally%27s%20Boosts%20User%20Engagement%20with%20Mobivity.jpg)
Checkers and Rally's Enhances Customer Engagement with Innovative Solutions
In a notable development, Checkers and Rally's has demonstrated a remarkable turnaround in user engagement, significantly improving interactions with lapsed customers through a collaboration with Mobivity Holdings Corp. This partnership, powered by Mobivity's Connected Rewards™, highlights a strategic move aimed at revitalizing customer participation and increasing redemption rates among users who had previously disengaged.
Leveraging Mobile Gaming for Enhanced Customer Interaction
Mobivity's Connected Rewards platform marks a pivotal shift in how brands can leverage mobile gaming to drive user engagement. By linking offers to mobile game participation, Checkers and Rally's not only taps into the existing customer base but also attracts new users who are engaged in mobile gaming. This innovative approach ensures that the brand remains relevant and appealing to a tech-savvy demographic that thrives in the digital landscape.
Measurable Success and Growth
Recent data emphasizes the positive outcomes of this partnership, with several key metrics showcasing the success and efficiency of their marketing strategies:
- 35.3x Higher Offer Redemption Rate: Promotions connected with mobile gaming have exhibited a significant 35.3 times higher offer redemption rate compared to the conventional strategies employed by Checkers.
- 54% Redemptions from Previously Disengaged Customers: Notably, over half of the redemptions (54%) have originated from customers who previously engaged with the brand over 90 days ago.
- 2.5x Increase in Post-Gaming Offer Redemptions: The initiative has also led to a 2.5-fold increase in subsequent redemptions following participation in gaming offers.
Perspectives from Leadership
Scott Johnson, Chief Marketing Officer of Checkers and Rally's, expressed genuine excitement regarding the results achieved through the partnership with Mobivity. He remarked, "The consumer engagement improvements we have experienced through Mobivity's Connected Rewards have been truly thrilling. Our ability to re-engage lapsed customers has not only enhanced our offer redemption rates, but it has also bolstered our overall business performance. This strategic initiative has allowed us to fund additional marketing efforts while maintaining our existing budget."
Expanding Reach Through Various Channels
In response to overwhelmingly positive feedback, Checkers intends to expand its revolutionary mobile gaming offer initiatives to various channels, including their loyalty app. By broadening their approach, Checkers and Rally's aims to attract an even larger customer base and increase brand loyalty among existing users, creating a comprehensive ecosystem of engagement.
Mutual Success in Collaboration
Kim Carlson, COO of Mobivity, also shared her insights on the partnership, emphasizing the strong results that have been achieved collectively. She stated, "Working alongside Checkers and Rally's has been an incredibly fulfilling journey. The sustained and impressive results underscore Checkers’ innovative spirit and the effectiveness of Connected Rewards. We look forward to continuing this partnership and achieving new milestones together."
The Future of Customer Engagement
As Mobivity's Connected Rewards platform evolves, it continues to redefine the interactions between brands and mobile gaming audiences. With an increasing number of brands recognizing the potential of integrating their marketing efforts with mobile gaming, opportunities for customer engagement and business growth appear boundless. Checkers and Rally's exemplifies how innovative tactics can pivot the business towards a successful future, ultimately enhancing customer experiences.
Frequently Asked Questions
What is Mobivity's Connected Rewards™ platform?
Mobivity's Connected Rewards™ is a technology platform linking consumer offers and rewards with mobile gameplay, enhancing brand engagement and redemption rates.
How have Checkers and Rally's engagement rates improved?
Engagement rates have improved significantly, with a 35.3x higher offer redemption rate attributed to promotions tied to mobile gaming initiatives.
What percentage of the redemptions came from lapsed customers?
54% of the redemptions were made by customers who had not engaged with Checkers and Rally's for over 90 days.
What are the future plans for Checkers regarding mobile gaming offers?
Checkers plans to expand its mobile gaming offers to additional channels, including their loyalty app, to reach a broader audience.
What benefits has the partnership with Mobivity provided to Checkers?
This partnership has allowed Checkers to dramatically increase offer redemption rates and fund additional marketing efforts without exceeding their current budget.
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