Celebrating Joy: Spin Master's Annual Children's Event

Annual Caring & Sharing Celebration Aims to Spread Joy

This holiday season, Spin Master Corp. (TSX: TOY), a recognized leader in children's entertainment, collaborated with Liberty Entertainment Group to host the eagerly awaited Caring & Sharing event. This annual gathering was designed to support the Children's Breakfast Clubs, a fantastic initiative to support children who may not otherwise experience holiday joy.

An Enchanting Experience for Children

This year, more than 1,200 children from various affiliated schools were welcomed by an enthusiastic team of over 300 volunteers from Spin Master and Liberty Entertainment Group. The celebration took place at an elegant venue, where each child paired up with a Spin Master team member to select two toys—one to keep and one to share with someone special.

Festivities That Bring Smiles

Not just a toy giveaway, the event included a delightful array of activities such as face painting, interactive play zones, and an energetic dance party. The atmosphere was further brightened by a heartfelt appearance from Santa Claus himself, along with a delicious seated holiday lunch provided by Liberty Grand.

The Importance of Giving Back

Tara Deakin, the Executive Vice President and Chief People Officer at Spin Master, shared her feelings about the ongoing tradition. She stated, "For 12 years, Caring & Sharing has been an integral part of our holiday season, allowing us to connect with our community and spread joy in a meaningful way. The magic of this event lies not only in the smiles of the children but in the incredible energy from our team and partners who come together every year to make a difference."

Partnerships and Community Support

Liberty Entertainment Group graciously donated their beautiful venue, catering, and much-needed staff for the event. The entertainment aspect was magically handled by Magen Boys Entertainment, who ensured that the atmosphere was lively with uplifting music and delightful dances.

Fostering a Spirit of Generosity

Zubeda Nanji, Executive Director of the Children's Breakfast Clubs, expressed her joy at continuing the fruitful partnership with Spin Master. "We're excited to continue our collaboration with Spin Master for this incredible event. Thanks to their generosity, children receive not only a gift for themselves but also get to experience the joy of giving—it beautifully aligns with our organization's core values," she stated.

Marking a Special Milestone

This year holds additional significance as it marks the 10th anniversary of the Toy Movement, an initiative by Spin Master intended to bring joy and inspiration through play to children in need around the globe. Since its inception, the Toy Movement has achieved an astonishing feat, donating over one million toys to children worldwide who truly need them.

About Spin Master

Spin Master Corp. (TSX: TOY) is a top-tier global children's entertainment company famed for creating extraordinary play experiences. Through their creative centres focusing on Toys, Entertainment, and Digital Games, they distribute products in over 100 countries. The company's celebrated brands include PAW Patrol®, Hatchimals®, and many others, aimed at captivating the hearts of children everywhere.

They are not just about toys; Spin Master Entertainment delves into producing compelling multi-platform content, including beloved preschool franchises and original works. With a robust digital game offering anchored by Toca Boca® and Sago Mini®, the company continues to innovate in educational play across digital spaces. Spin Master Ventures also seeks minority investments in emerging companies, showcasing the entrepreneurial spirit of the company.

Frequently Asked Questions

What is the Caring & Sharing event?

The Caring & Sharing event is an annual celebration hosted by Spin Master and Liberty Entertainment Group, aimed at providing toys and joy to children in need.

How many children attended this year's event?

This year, over 1,200 children participated in the event, receiving toys and engaging in various fun activities.

What activities were available at the event?

The event featured face painting, interactive play zones, a dance party, and a visit from Santa Claus, among other festive activities.

How does Spin Master support the community?

Spin Master supports the community through initiatives like the Toy Movement, which has donated over a million toys to children in need around the world.

What is the Toy Movement?

The Toy Movement is a global initiative by Spin Master, aimed at inspiring joy and play by donating toys to children in need.

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