Rogers Electric Utilizes Unanet CRM for Enhanced Efficiency
Growing company selects modern, flexible platform to improve data management and new business process.
Rogers Electric, recognized as a premier provider of electrical and lighting services, has made a significant shift by adopting Unanet CRM. This transition aims to modernize their operations and improve data management, enhancing their business development processes and overall efficiency.
Ayla Lambert, the marketing director, expressed the challenges faced with traditional CRM systems, stating, "We tried several legacy CRM software platforms, but none effectively integrated with our existing systems. This led us to rely heavily on spreadsheets, which added to our workload." The selection of Unanet CRM was driven by its flexibility, making it a perfect fit for the company’s needs.
Established over 40 years ago, Rogers Electric has expanded its reach by providing comprehensive electrical construction and lighting solutions. With a workforce exceeding 1,500 employees and operations spanning across 48 states, the company informs key clients such as logistics giants and major retailers. Their robust growth of 20% each year emphasizes the need for a user-friendly CRM to facilitate both seasoned employees and newcomers.
After careful consideration, Rogers Electric chose Unanet CRM for its powerful functionalities that save time and reduce manual labor. The platform offers insightful reporting and integrates seamlessly with email, allowing employees to manage relationships more efficiently. The introduction of mobile features allows staff to access information on the go, reducing the time spent on data entry. Moreover, the swift implementation process enabled the team to transition smoothly and quickly.
Data management plays a crucial role in business forecasting and decision-making. However, data from the 2024 AEC Inspire Report indicates that nearly half of firms find their data management inadequate. Many still resort to spreadsheets for crucial business intelligence purposes, reflecting the industry’s pressing need for effective tools.
More than 1,850 companies in architecture, engineering, and construction have welcomed Unanet ERP and CRM into their operations due to its remarkable blend of user-friendly features and scalable solutions for future growth. Companies are continuously looking for innovative ways to adapt and evolve in a competitive landscape, making Unanet an appealing choice.
Benefits of Unanet CRM for Rogers Electric
The decision to implement Unanet CRM is set to empower Rogers Electric as they navigate the complexities of a growing business. The platform’s user-focused design considers the diverse needs of various team members.
Streamlined Operations and Data Management
By integrating Unanet CRM, Rogers Electric is expected to experience a significant reduction in manual processes. This will not only save time, but also enable the team to focus on more strategic initiatives that foster growth and innovation.
Enhanced Employee Onboarding
As the company continues to grow, having a CRM that simplifies onboarding for new employees is essential. Unanet’s intuitive interface allows newcomers to quickly understand the system, ensuring they contribute effectively from day one.
Improved Client Relationships
Maintaining strong relationships with clients is fundamental to the company's success. Unanet’s features enable the team at Rogers Electric to engage with clients proactively, using insights gathered through the CRM to tailor interactions and enhance overall client satisfaction.
Conclusion
The partnership between Rogers Electric and Unanet represents a significant leap towards greater efficiency and smarter business practices. With a commitment to leveraging technology for better outcomes, Rogers Electric is well-positioned to continue its growth trajectory.
Frequently Asked Questions
What prompted Rogers Electric to switch to Unanet CRM?
The need for a more flexible and integrated solution that enhances their data management and simplifies business processes drove the switch to Unanet CRM.
How long has Rogers Electric been in operation?
Rogers Electric has been providing electrical and lighting services for over 40 years.
What types of clients does Rogers Electric serve?
They service a broad spectrum of clients, including Fortune 500 retailers and logistics companies such as Amazon, FedEx, and Walmart.
What are the key benefits of Unanet CRM?
Unanet CRM offers improved reporting, seamless email integration, and mobile access, which collectively streamline operations and enhance data management.
How does Unanet CRM support employee onboarding?
Unanet CRM’s user-friendly interface allows new employees to adapt quickly, reducing the time needed for onboarding and enabling them to become productive faster.
