Celebrating Innovation: Highlights from the RainFocus Awards

RainFocus Honors Excellence at Annual Innovation Awards

Organizations were recognized as part of the annual Innovation Awards ceremony for their forward-thinking and excellence in using the RainFocus platform.

RainFocus, the provider of a cutting-edge event marketing platform, recently celebrated the winners of their annual Innovation Awards. This prestigious event is the highlight of the company’s flagship gathering, bringing together industry leaders to discuss and celebrate significant advancements in the world of event marketing.

The Significance of the Innovation Awards

The Innovation Awards serve as a platform to acknowledge remarkable efforts in driving impactful results for clients and customers. To qualify for an award, nominees need to demonstrate an exceptional understanding of their attendees, innovate through the use of the RainFocus platform, leverage data for event optimization, and effectively blend offline and online strategies to drive growth and efficiency.

Recognition of Exceptional Performers

This year, the recognition highlighted standout brands that have excelled in various categories. According to JR Sherman, CEO of RainFocus, "Our Innovation Awards are an opportunity to honor and celebrate some of the most distinguished brands. Many of our clients continue to surpass their objectives, achieving significant milestones in their event marketing programs through the RainFocus platform. They truly deserve this recognition for their success."

Meet the 2025 Innovation Award Winners

The 2025 Innovation Award winners are:

• Most Innovative Attendee Experience: Keurig Dr Pepper
• Most Innovative Use of Exhibitor and Partner Activation: AnitaB.org
• Most Innovative Use of On-Site Technology: Salesforce
• Best Conference: Salesforce Dreamforce
• Most Innovative Use of Content Management: Workday
• Best Event Program for Scale: Autodesk
• Best Roadshow Series: Databricks
• Sales Accelerator of the Year: Esri
• Agency Partner of the Year: Nteractive
• Technology Partner of the Year: Adobe
• Best Meetings Program: Deltek

Voices of Achievement

Recipients of the awards expressed their gratitude and shared insights about their achievements. Each quote exemplifies the commitment to enhancing event experiences through innovation and collaboration:

Josh Trutor, Manager of Corporate Events at Keurig Dr Pepper, noted, "Our team is dedicated to finding bold, innovative ways to elevate the event experience, and the recognition from RainFocus validates our shared vision of unforgettable experiences."

Jerome Edwards, Chief Technology Officer of AnitaB.org, emphasized, "RainFocus understood that our partnership was grounded in serving underrepresented communities while providing outstanding digital experiences."

Julia Cornish, Senior Director at Salesforce, shared, "Winning the RainFocus Innovation Award for Best Conference demonstrates the impact of our strong partnership and their platform's versatility to foster innovation."

Michele Cole, Director of Global Event Marketing at Esri, added, "Partnering with RainFocus has permitted us to grow our capabilities while enhancing our event management efficiencies."

Luke Hartstonge, Head of Digital at Nteractive, remarked, "This award showcases our commitment to redefining event technology through our collaboration with RainFocus to set new industry standards."

Stephen Ratpojanakul, Senior Director at Adobe, expressed, "Being named Technology Partner of the Year underscores our joint commitment to create personalized and impactful event experiences."

Nicole Allen, Senior Director at Deltek, emphasized, "With the RainFocus platform, we successfully designed a customized meetings program that significantly boosted customer engagement."

Looking Ahead: Innovation Awards 2026

As RainFocus continues to evolve and adapt in the ever-changing landscape of event marketing, the anticipation for the next Innovation Awards grows. Interested organizations are encouraged to consider submitting nominations for the upcoming year.

About RainFocus

RainFocus is the next-generation event marketing platform, designed to capture and analyze extensive amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. The platform seamlessly integrates with various sales and marketing technologies, enhancing event management across in-person, virtual, and hybrid formats. With a strong focus on personalization and actionable insights, RainFocus empowers organizations to maximize their event impact.

Frequently Asked Questions

What are the RainFocus Innovation Awards?

The RainFocus Innovation Awards recognize organizations that excel in leveraging the RainFocus platform to deliver exceptional attendee experiences and drive event success.

How can I participate in the Innovation Awards?

Organizations interested in participating can submit nominations through the RainFocus website. Keeping an eye on announcements for the next award cycle is recommended.

Who were the winners in 2025?

The winners in various categories included brands such as Keurig Dr Pepper, AnitaB.org, Salesforce, and Adobe, among others.

Why are these awards important?

These awards highlight innovations and best practices in event marketing, showcasing the contributions that organizations make to advance the industry.

What is the future focus of RainFocus?

RainFocus aims to continue enhancing its platform, integrating advanced features that support evolving event management needs and foster deeper connections between marketers and attendees.

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