CBS and Gray Media Extend Network Affiliations in Key Markets
Renewal of CBS and Gray Media Affiliations
CBS, a part of the Paramount Global family, has officially renewed its affiliation agreements with Gray Media, covering a total of 52 out of 53 CBS network affiliates currently operated by Gray. This strategic decision ensures that CBS’s robust programming continues to be accessible to viewers across a wide range of platforms, including Paramount+ and various traditional and virtual MVPD services.
Future Operations and Changes
Notably, starting from mid-August 2025, Gray’s Atlanta station, WANF, will transition to an independent television station. This change represents an exciting opportunity for WANF to focus on delivering localized content tailored specifically for the Atlanta market. This shift highlights Gray's ongoing commitment to the communities it serves, establishing a niche in local news and engagement.
About the Affiliate Agreement
This renewed agreement signifies an important milestone in the partnership between CBS and Gray Media, further solidifying Gray’s status as a major player in the broadcasting landscape. With 52 affiliates still aligned with CBS, viewers can continue to expect high-quality programming and coverage from their local stations.
The continued collaboration aims to leverage the strengths of both organizations, ensuring that CBS's content reaches its audience through the most effective channels available. This strategic alignment is expected to enhance viewer engagement and maximize advertising opportunities.
Gray Media's Role and Vision
Gray Media, listed on NYSE under the ticker symbols GTN and GTN-A, stands out as the largest owner of market-leading local television stations in the United States. As a multimedia powerhouse, Gray serves 113 markets and reaches approximately 37 percent of TV households nationwide. This significant reach allows Gray to maintain a strong influence in regional broadcasting, critical for the delivery of news, weather, and sports programming.
The Impact of Digital Transformation
In an era where digital platforms are continuously evolving, Gray Media is committed to not only maintaining its traditional broadcasting roots but also enhancing its digital offerings. The company's investments in Gray Digital Media highlight its dedication to providing comprehensive digital marketing strategies to both national and local clients.
Commitment to Local Content
Gray's television stations focus on rich local content, leveraging their platforms to deliver essential news and community updates. With a network that includes top-rated television stations, Gray continues to prioritize local storytelling, a vital ingredient in building community trust and viewer loyalty.
Paramount's Extensive Media Portfolio
Paramount Global, the parent company of CBS, operates one of the most expansive media portfolios globally. Featuring iconic brands like Paramount Pictures, Nickelodeon, and MTV, Paramount continues to innovate in both content creation and distribution. Its commitment to delivering premium entertainment experiences underscores the importance of its relationships with affiliates like Gray Media.
Looking Ahead
As CBS and Gray Media embark on this renewed partnership, the focus will be on harnessing the capabilities of each organization to better serve viewers. With an emphasis on local content and digital expansion, the future looks promising for both parties, paving the way for a more interconnected media landscape.
Frequently Asked Questions
What does the renewal of CBS and Gray Media's affiliation agreement mean?
The renewal ensures continued availability of CBS programming across Gray's affiliates, enhancing local broadcasting capabilities while also embracing digital platforms.
What changes will occur with WANF in Atlanta?
The station will transition to an independent operation focused on local content starting in mid-August 2025, marking a new chapter for its programming.
How does Gray Media position itself in the market?
Gray Media is the largest owner of local television stations in the U.S., serving 113 markets and reaching about 37% of television households, emphasizing local media engagement.
What are the benefits of the partnership for viewers?
Viewers will continue enjoying high-quality programming from CBS while also gaining access to more localized content from Gray's television stations.
What is the vision of Paramount Global?
Paramount aims to provide premium content experiences through its extensive media portfolio, focusing on innovation in entertainment and audience engagement.
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