Bridgeline Digital Launches HawkSearch Multi-Site Management
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Bridgeline’s HawkSearch Introduces Multi-Site Management
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, has unveiled Multi-Site Management (MSM), the latest new feature for HawkSearch.
Overview of Multi-Site Management
HawkSearch’s new Multi-Site Management (MSM) allows organizations to centrally manage multiple websites while still providing local sites the flexibility to tailor content for their markets. MSM was developed for a HawkSearch customer managing campaigns across numerous websites and is ideal for scenarios where multiple teams oversee local sites.
Benefits for Retail Chains
For example, a retail chain can use MSM to push a new product line to all stores while allowing each location to adjust promotions based on regional preferences or inventory levels. This feature offers corporate scale and control while giving stores the flexibility to target specific merchandising needs.
Efficient Update Distribution
MSM simplifies the distribution of product updates across hundreds of stores by using a powerful indexing capability that automatically delivers data feeds and updates to all local indexes through a single procedure.
CEO Insights
Ari Kahn, CEO of Bridgeline, stated, “B2B distributors and franchises often struggle to manage a vast network of store websites. The HawkSearch Multi-Site Management feature streamlines this process by enabling corporate offices to oversee global configurations while empowering local managers to tailor merchandising campaigns and rules to their specific markets. This approach simplifies management, reduces costs, and boosts revenue by addressing local demands effectively.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value.
Contact Information
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
Frequently Asked Questions
What is the new feature introduced by Bridgeline Digital?
The new feature introduced by Bridgeline Digital is the Multi-Site Management (MSM) for HawkSearch.
Who can benefit from the Multi-Site Management feature?
Organizations managing multiple websites, especially B2B distributors and franchises, can benefit from MSM.
What are the primary advantages of using MSM?
MSM allows for centralized management of multiple websites while enabling local customization for different markets.
How does MSM improve update distribution?
MSM uses a powerful indexing capability to deliver product updates automatically across local indexes in one procedure.
How can businesses learn more about Bridgeline Digital?
Businesses can learn more about Bridgeline Digital by visiting their official website.
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