BJ's Restaurants Welcomes Lyle D. Tick as New President
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BJ's Restaurants Welcomes Lyle D. Tick as New President
BJ's Restaurants, Inc. (NASDAQ: BJRI) is excited to announce the appointment of Lyle D. Tick as President and Chief Concept Officer. Lyle, previously the Brand President of Buffalo Wild Wings, will officially join the company on September 9, 2024. With a wealth of experience in the restaurant industry, Tick's leadership will be pivotal in elevating BJ's brand and driving future growth.
Lyle D. Tick: A Proven Leader in the Restaurant Industry
Before joining BJ's, Mr. Tick was making waves as President and CEO of On the Border Mexican Grill & Cantina, where he implemented strategies aimed at revitalizing the brand. From 2018 to 2023, during his tenure at Buffalo Wild Wings, he spearheaded initiatives to refresh the brand image, introducing great menu innovations and enhancing the dining experience. His efforts earned him recognition through the prestigious MenuMasters award.
Significant Achievements at On the Border
At On the Border, Tick focused on revitalizing the Tex Mex experience for guests while ensuring consistent growth and customer satisfaction. His strategic vision and operational expertise positioned them for success, showcasing his ability to adapt and thrive within the dynamic food service industry.
Leadership Roles at Other Brands
Tick's extensive background includes key marketing roles with Bacardi, where he significantly contributed to brand development and market expansion efforts for well-known spirit brands. His earlier roles at marketing and advertising agencies helped him establish a foundation in brand storytelling and consumer engagement.
Strategic Vision for BJ's
In expressing his excitement about joining BJ's, Lyle emphasized the importance of driving growth and enhancing the brand's connection with its guests and stakeholders. His approach combines a focus on customer experience with innovative culinary offerings, which is vital to maintaining the brand's relevance in a competitive market.
Leadership Support From BJ's Team
Interim Chief Executive Officer C. Bradford Richmond expressed his enthusiasm for Lyle's addition to the team, noting the crucial perspective he will bring to BJ's marketing and innovation strategies. Richmond believes that Tick’s insights from both the casual dining and consumer goods sectors will be instrumental in navigating the next phase of growth for the company.
Strengthening BJ's Leadership Team
Lea Anne S. Ottinger, Chair of BJ’s Board, reinforced this sentiment by highlighting the value Lyle's diverse experience brings, alongside Brad Richmond's leadership. This strengthening of the leadership team aims to generate enhanced financial results and provide tangible value for shareholders.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is renowned for its commitment to quality and innovation. Known for its diverse menu featuring slow-roasted entrees, award-winning deep-dish pizza, and the famous Pizookie® dessert, BJ’s continues to be a favorite among diners. With over 200 casual dining locations in multiple states, BJ's blends its craft brewing heritage with a welcoming atmosphere for guests.
Recognition and Awards
This year, BJ’s proudly won the Vibe Vista Award for Best Overall Beverage Program among multi-unit chain restaurants, solidifying its position as a leader in the craft brewing industry.
Commitment to Quality and Service
Founded in 1978, BJ's has always focused on delivering high-quality ingredients, bold flavors, and sincere customer service. BJ’s aims to make every dining experience enjoyable while providing catering services for larger events, ensuring that it continues to be a beloved dining destination for all.
Frequently Asked Questions
1. Who is Lyle D. Tick?
Lyle D. Tick is the newly appointed President and Chief Concept Officer of BJ's Restaurants, Inc., bringing extensive experience from his previous roles in the restaurant industry.
2. What was Lyle Tick's experience before BJ's?
Before joining BJ’s, Lyle served as President and CEO of On the Border and Brand President of Buffalo Wild Wings, where he successfully revitalized their brand strategies.
3. What is BJ's Restaurants known for?
BJ's is known for its diverse menu that includes award-winning deep-dish pizza, slow-roasted entrees, and the famous Pizookie® dessert, along with its brewhouse roots.
4. What awards has BJ's received?
BJ's has received several accolades, including the 2024 Vibe Vista Award for Best Overall Beverage Program for multi-unit chain restaurants.
5. How many BJ's locations are there?
BJ's operates over 200 casual dining restaurants across multiple states, providing dine-in, take-out, delivery, and catering services.
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