BIGO Ads Renewed Commitment to Transparency in Advertising

BIGO Ads Celebrates Five Years of IAB OM SDK Certification

BIGO Ads, a leading intelligent advertising platform, has proudly achieved the prestigious IAB Tech Lab Open Measurement SDK certification for five consecutive years, reinforcing its position as a frontrunner in the programmatic advertising landscape. This certification, maintained since 2020, signifies BIGO Ads's unwavering dedication to promoting transparency and accuracy within the advertising sector.

The Importance of the OM SDK

The OM SDK was developed by the IAB Tech Lab as a standardized protocol crucial for the programmatic advertising ecosystem. With this certification, BIGO Ads allows trusted third-party verification agencies like IAS and DoubleVerify to accurately gather essential metrics, including ad viewability and impression details, leveraging the Open Measurement Interface Definition (OMID). This ensures compliance with the Media Rating Council (MRC) standards, adding an extra layer of credibility to the metrics gathered.

Building a Reliable Advertising Environment

BIGO Ads is dedicated to fostering a verifiable and measurable advertising environment. Adopting a unified standard for viewability empowers advertisers to accurately assess traffic that users genuinely interact with, achieving consistent cross-platform measurements. By addressing challenges that arise from different third-party SDK metrics, BIGO Ads enhances the accuracy of advertising performance data.

Technical Efficiency and Trust

The OM SDK framework simplifies the integration process for developers, allowing a single integration point that accommodates multiple verification services. This strategic efficiency drastically reduces the need for multiple SDKs, improving resource allocation and overall technical performance. Additionally, it empowers advertising platforms to rigorously assess and validate ad quality, thereby elevating trust among partners and clients.

Significant Growth Numbers

As a key business segment of JOYY Inc. (NASDAQ: JOYY), BIGO Ads reported an impressive 29% growth in year-over-year revenue and a notable 9% increase quarter-over-quarter in the second quarter of 2025. The adoption of the Publisher SDK is also rapidly accelerating, with traffic surging nearly 80% compared to the latter half of the previous year. These figures illustrate not only the company’s growth momentum but also its strengthened competitive position within the advertising ecosystem.

Global Expansion and Industry Leadership

BIGO Ads is committed to expanding its reach and influence within the global advertising landscape. Recent participation in DMEXCO 2025, Europe's largest digital marketing event, allowed BIGO Ads to showcase its expertise and insights on programmatic advertising growth. This engagement is part of BIGO Ads's broader strategy to enhance its professional reputation across international markets.

Frequently Asked Questions

What is the significance of the IAB OM SDK certification?

The IAB OM SDK certification indicates a commitment to transparency and reliability in programmatic advertising, ensuring metrics adhere to industry standards.

How has BIGO Ads performed in recent quarters?

BIGO Ads reported a 29% year-over-year revenue increase and a 9% quarter-over-quarter growth in Q2 2025, showcasing significant growth potential.

What benefits does the OM SDK offer developers?

The OM SDK simplifies integration processes and fosters technical efficiency by allowing a single SDK for various verification services.

How does BIGO Ads enhance trust in advertising?

BIGO Ads employs methodologies that ensure accurate measurement of ad performance, thereby building trust among advertisers and clients.

What recent event did BIGO Ads participate in?

BIGO Ads participated in DMEXCO 2025, sharing insights on programmatic advertising and reinforcing its global professional reputation.

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