Big Y Foods Earns National Mango Board's Retailer Award

Big Y Foods Recognized for Retail Excellence

Big Y Foods has recently received recognition for its significant contributions to the mango industry, being awarded the prestigious Retailer of the Year award by the National Mango Board (NMB). This accolade acknowledges the retailer's outstanding support in promoting mango consumption and driving demand among consumers.

A Milestone for Big Y Foods

Presented at the Big Y Foods location, this award highlights the remarkable growth in mango sales attributed to innovative in-store promotions and dynamic consumer engagement campaigns orchestrated by Big Y Foods. The mango category has seen impressive year-over-year sales growth, reinforcing the dedicated efforts of their team.

Supporting the Mango Industry

The Retailer of the Year award is given to retailers who excel in supporting the mango business by demonstrating a strong commitment to driving results in both promotion and consumption. The selection process involves a thorough evaluation of key performance indicators, marketing strategies, consumer education, and overall commitment to the mango sector.

Perspectives from Big Y's Leadership

Jeff Vocatura, sales manager at Big Y Foods, stated, "We have focused on enhancing our specialty fruit offerings to meet our customers' needs. With mangos being a top choice globally, we sought to energize our sales strategies through exciting merchandising while highlighting our quality offerings. The success we achieved was a team effort involving collaboration with the Mango Commission and the enthusiasm of our skilled store staff. We are truly grateful for their hard work and this recognition."

Inspiring Others in the Grocery Industry

Ramón Ojeda, the executive director at the National Mango Board, praised Big Y Foods for its passion and dedication to mango education and consumption. He emphasized that their commitment to providing high-quality produce, particularly mangos, serves as a beacon of inspiration within the grocery sector.

Recognition and Future Initiatives

Big Y Foods will receive a commemorative plaque acknowledging its accomplishments as the Mango Retailer of the Year. Moreover, this honor opens doors to collaborative promotional efforts with the NMB throughout the year, further enhancing consumer engagement and awareness regarding mangos.

About the National Mango Board

The National Mango Board serves to promote mangos through assessments from both domestic and imported sources. The Board’s mission is to transition mangos from rare exotic fruits to staples in American households. Their initiatives focus on awareness, educational campaigns, and increased mango consumption in the U.S. market.

About Big Y Foods, Inc.

As one of New England's largest supermarket chains, Big Y Foods operates numerous locations, including supermarkets and fresh markets, providing a wide range of grocery items. Recognized as a top employer, Big Y has received accolades for its commitment to employee diversity and workplace culture. Founded in 1936, Big Y continues to thrive as a family-owned business dedicated to serving its community.

Frequently Asked Questions

What is the Retailer of the Year award?

The Retailer of the Year award is given to retailers who excel in promoting and supporting the mango industry, showcasing outstanding sales performance and marketing initiatives.

Why was Big Y Foods recognized?

Big Y Foods was honored for its innovative mango promotions, consumer engagement strategies, and significant sales growth in the mango category.

Who presents the Retailer of the Year award?

The National Mango Board presents the Retailer of the Year award, recognizing retailers that show dedication to the mango industry.

What can consumers expect from Big Y Foods following this award?

Following the award, consumers can anticipate exciting mango-related promotional campaigns and continued commitment to high-quality produce at Big Y Foods stores.

What is the mission of the National Mango Board?

The National Mango Board aims to increase awareness and consumption of mangos in the U.S. by promoting the fruit as a staple in everyday diets.

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