BGL Facilitates Lillie's Q Sauces Acquisition by OWS Foods

BGL Facilitates Lillie's Q Sauces Acquisition by OWS Foods

High-end barbeque brand positioned for outsized growth after acquisition

Brown Gibbons Lang & Company (BGL) is thrilled to share the news of the sale of Lillie's Q Sauces & Rubs, LLC, a distinguished barbeque brand, to OWS Foods, renowned for their Championship BBQ sauces and rubs. This transaction represents BGL's second venture in the gourmet condiments and sauces sector this year and marks their third within the wider specialty foods market.

Strategic Partnership Expands Market Reach

The partnership established between Lillie's Q and OWS Foods is expected to greatly enhance Lillie's Q's visibility across national grocery chains and foodservice platforms. Together, they plan to leverage OWS Foods' impressive research and development capabilities to push the product into new markets.

Lillie's Q: A Legacy of BBQ Excellence

Founded by Chef Charlie McKenna, a two-time World Barbecue Champion, Lillie's Q has gained acclaim since its inception. Inspired by his grandmother Lillie, Chef McKenna has captivated BBQ enthusiasts with traditional Southern flavors and high-quality sauces, rubs, and seasonings. As he immersed himself in various BBQ competitions across regions, he crafted unique sauces that embodied the essence of each culture.

The transformation into a consumer packaged goods enterprise began in 2014 with the addition of co-founder Brian Golinvaux, turning Lillie's Q's offerings into retail-ready products.

Exciting Future Ahead

Chef Charlie McKenna expressed his enthusiasm regarding the partnership, stating, "With BGL's guidance, we effectively identified the right partner to amplify the Lillie's Q brand. My vision from day one was to place our exceptional product in every household. Collaborating with a larger entity like OWS Foods will provide us with the tools necessary to achieve this goal."

Co-Founder and President Brian Golinvaux echoed this sentiment, praising the efficient process executed by the BGL team, which led to securing OWS Foods as a fantastic partner for their brand's future.

About OWS Foods

Established in 1988, OWS Foods produces high-quality Championship BBQ sauces and rubs, the notable brand being Head Country. They are keen to embrace Lillie's Q within their innovative architecture that includes a cutting-edge research lab in Overland Park, KS, along with modern production facilities in Concordia, MO, and Ponca City, OK.

This merger allows for the potential to explore new product categories while tapping into OWS's established distribution networks.

Expert Guidance from BGL

BGL's Food and Beverage investment banking team, led by Managing Director Daniel Gomez, boasts a wealth of experience and deep industry insight. Their expertise encompasses all facets of the food and beverage landscape from branded products to global supply chains, ensuring that Lillie's Q is set for lasting success.

In light of the evolving trends and opportunities within the specialty food sector, companies are encouraged to delve into recent Food and Beverage research that highlights market dynamics and strategies for growth.

Frequently Asked Questions

What prompted the acquisition of Lillie's Q by OWS Foods?

The acquisition aims to utilize OWS Foods' extensive resources and market presence to accelerate Lillie's Q's growth in national grocery and foodservice arenas.

Who is Charlie McKenna, the founder of Lillie's Q?

Charlie McKenna is a two-time World Barbecue Champion who created Lillie's Q to honor the authentic BBQ flavors he learned growing up in South Carolina.

What type of products does Lillie's Q offer?

Lillie's Q specializes in premium barbeque sauces, rubs, and seasonings that reflect traditional Southern BBQ flavors.

How will this partnership benefit Lillie's Q?

The collaboration with OWS Foods will provide Lillie's Q with advanced R&D and better distribution capabilities, allowing them to enter new markets.

What is BGL's role in this transaction?

BGL served as the exclusive financial advisor to Lillie's Q, facilitating negotiations and guiding the brand through the sale process to OWS Foods.

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