Aurora Mobile Posts Record Revenues and First Profit in Q2

Aurora Mobile's Q2 2025 Financial Results Overview
Today, Aurora Mobile Limited (NASDAQ: JG), a renowned leader in customer engagement and marketing technology services in China, unveiled its impressive financial results for the second quarter of 2025. The company achieved remarkable milestones, including a significant growth in revenues and its first-ever quarterly profit, symbolizing a pivotal moment in its journey.
Key Financial Highlights
The second quarter of 2025 marked a robust performance for Aurora Mobile with revenues reaching RMB 89.9 million (approximately US$12.5 million), reflecting a 13% rise compared to the same period last year. This impressive growth is largely attributed to a 14% increase in revenues from Developer Services and a strong 30% surge in Value-Added Services. Consequently, gross profit stood at RMB 59.6 million (US$8.3 million), indicating a consistent margin improvement.
Operational Breakdown
The cost of revenues also saw a concurrent increase, totaling RMB 30.2 million (US$4.2 million), which demonstrates effective cost management on Aurora Mobile's part despite ongoing growth. The company reported net income of RMB 0.5 million (US$68 thousand), in stark contrast to a net loss of RMB 1.3 million in the same quarter of the previous year. This result not only underscores Aurora Mobile's operational resilience but also its adaptability in a dynamic market landscape.
Operational Achievements Driving Success
Chairman and CEO Weidong Luo expressed immense pride in the company's achievements, stating that this quarter represents the best in Aurora Mobile's history. The organization's flagship product, EngageLab, has contributed significantly to this success, experiencing remarkable international growth.
Aurora Mobile expanded its customer base by onboarding 210 new clients in Q2 2025, fostering a noteworthy year-over-year revenue growth of 67% from EngageLab. The adjusted net income (non-GAAP) soared to RMB 0.8 million (US$0.1 million), which is a substantial recovery from last year’s adjusted net loss.
Strategic Growth in the Market
Mr. Shan-Nen Bong, the Chief Financial Officer, noted that the second quarter's impressive results fuel optimism for the remainder of 2025, highlighting management’s confidence in achieving future strategic goals and capitalizing on market opportunities. Aurora Mobile's commitment to innovation continues to resonate in its Financial Risk Management business, which recorded a solid 27% revenue growth year over year.
Business Outlook for the Future
Looking ahead, Aurora Mobile anticipates revenue for the upcoming third quarter of 2025 to range between RMB 88.0 million and RMB 91.0 million, signaling an expected growth of approximately 11% to 15% from the previous year. The organization's outlook remains contingent upon evolving market conditions and customer demands.
Share Repurchase Initiative
As part of its ongoing commitment to enhancing shareholder value, Aurora Mobile reported that as of June 30, 2025, it had repurchased a total of 322,649 American Depositary Shares (ADS), further demonstrating its strong financial position and commitment to returning capital to investors.
Conclusion
Aurora Mobile's exceptional quarterly results and strategic initiatives showcase its ongoing journey of growth and market resilience. With a focus on enhancing operational efficiencies and expanding its product offerings, Aurora Mobile is well-positioned to navigate the ever-evolving tech landscape successfully.
Frequently Asked Questions
What were Aurora Mobile's total revenues for Q2 2025?
For Q2 2025, Aurora Mobile reported total revenues of RMB 89.9 million (US$12.5 million), reflecting a 13% year-over-year increase.
What does the net income of RMB 0.5 million signify?
The net income of RMB 0.5 million (US$68 thousand) marks Aurora Mobile's first-ever quarterly profit, showcasing successful performance improvements.
How many new customers did EngageLab acquire?
Aurora Mobile's EngageLab acquired 210 new customers in Q2 2025, which significantly contributed to its revenue growth.
What is the expected revenue range for Q3 2025?
In Q3 2025, Aurora Mobile anticipates total revenue between RMB 88.0 million and RMB 91.0 million, representing an expected growth of 11% to 15% year-over-year.
How much did Aurora Mobile repurchase in ADS?
As of June 30, 2025, Aurora Mobile repurchased 322,649 ADS, confirming its commitment to enhancing shareholder value.
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