Audience Town Celebrates Growth as Major Home Builder Tool

Audience Town Achieves Major Milestone in Homebuilder Industry

As the year progresses, Audience Town proudly announces a significant achievement: over 20% of new home communities across the country now utilize its marketing and sales analytics platform. This milestone showcases Audience Town's commitment to empowering home builders with valuable insights and effective tools to enhance their marketing efforts and drive sales.

Empowering Home Builders with Innovative Tools

CEO Ed Carey expresses enthusiasm for this accomplishment, highlighting the pivotal role of homebuilder partnerships. "2024 has been remarkable for one simple reason: our homebuilder customers," he states. Carey emphasizes the success that follows after modernizing how home builders view consumer marketing and analytics, leading to increased home sales. The journey, however, has only begun.

Key Highlights of 2024

Several noteworthy developments have taken place in 2024, solidifying Audience Town's position as a pioneering solution in home building marketing analytics:

• Launch of a Groundbreaking Marketing Analytics Platform: Tailored specifically for home builders, this innovative platform is designed to offer real-time, actionable data, helping builders make informed decisions that enhance their sales strategies.
• Expansion of User Base: Achieving the incorporation of over 20% of new home communities in the United States, Audience Town's platform has become a vital resource for builders.
• Industry Engagement: Audience Town has actively participated in prominent industry conferences, sharing the stage with notable partners like Zillow, The Builder's Daily, and Lombardo Homes, fostering connections with both existing and prospective clients.

Continuous Product Enhancements

This year was marked by a series of impactful updates to the platform, enabling customers to stay ahead in an increasingly competitive market. Some of the significant releases include:

• Community Analytics: Offering home builders a comprehensive view of their marketing and sales performance across different communities.
• Website Analytics: Providing insights into website performance and identifying the sources driving high-quality traffic toward communities.
• Paid Search Analytics: This feature reveals audience attributes linked to various paid search keywords, enabling builders to analyze which campaigns deliver the most qualified leads.
• Lead Analytics: Delivering detailed consumer insights and demographics about leads, including the behaviors of anonymous visitors who don't fill out forms, enhancing the understanding of the buyer journey.

Looking Forward: The Ambitious Outlook for 2025

The current year has been a celebration of growth, but Audience Town looks forward to an even more ambitious future. In 2025, the company plans to unveil a comprehensive suite of home sales attribution, market, and performance solutions that will revolutionize how home builders approach their marketing missions nationwide.

Carey remarks, "2025 is going to be a breakthrough year for us and our customers. We expect to double our share of the new home communities using our platform." This forecast underlines the confidence Audience Town has in its capabilities and the increasing demand for innovative marketing solutions in the homebuilding sector.

About Audience Town

Audience Town stands as the first and only marketing and sales analytics platform designed exclusively for home builders. By equipping builders with precise and actionable insights, Audience Town empowers them to understand their marketing effectiveness, enabling them to sell more homes confidently.

Frequently Asked Questions

What milestone has Audience Town achieved in 2024?

Audience Town has successfully integrated its platform into over 20% of new home communities across the country.

What are some key features of Audience Town's platform?

The platform offers Community Analytics, Website Analytics, Paid Search Analytics, and Lead Analytics to help home builders improve their marketing effectiveness.

How has Audience Town engaged with the industry this year?

Audience Town has participated in major industry conferences alongside notable partners, enhancing its visibility and connections.

What does Audience Town anticipate for 2025?

In 2025, Audience Town plans to release a new suite of solutions to redefine marketing for home builders.

Who is the CEO of Audience Town?

Ed Carey is the CEO of Audience Town, highlighting its mission and partnerships with homebuilders.

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