Katherine Heigl Brightens Conversations on Bladder Leaks
Life can throw unfiltered moments our way, and sometimes they come with surprises like a little "giggle dribble." It's important to acknowledge that at least half of all women experience bladder leaks, often stemming from various life stages such as perimenopause, menopause, and childbirth. Unfortunately, many women remain unaware of how these factors can impact pelvic health and lead to leaks. This common yet seldom discussed issue can cause feelings of shame and isolation among women. Luckily, Poise® and actress Katherine Heigl are stepping up to tackle this significant topic head-on.
Breaking the Silence with Humor
Poise®, the leading brand in light bladder leak protection, aims to reassure women that they are not alone in their experiences. The brand has launched a new campaign featuring the ever-charismatic Katherine Heigl. This initiative is both humorous and heartfelt, designed to destigmatize bladder leaks while empowering women to face this phase of their lives confidently.
Embracing Life's Laughter
The campaign depicts Heigl enjoying a brunch with a friend and her young son. When laughter strikes, it leads to a relatable "giggle dribble" incident. With her signature humor, Heigl sheds light on how hormonal changes during childbirth and the perimenopausal stage might weaken pelvic muscles, all while lightening the mood for her friend's child. Her playful remark about her previous role as a doctor brings a bit of knowledge to the table, as she pulls out a Poise® liner to support her friend through these real-life moments.
Addressing Topics Openly
In another ad from the campaign, Heigl showcases her bold personality. She transitions from a whisper to discussing bladder leaks in a public setting with sincerity and grace. By drawing attention to relatable issues like the "sneeze leak," she reinforces the need for women to break the silence surrounding a phenomenon that impacts many, while highlighting the comfort and security Poise® provides for navigating these everyday circumstances.
"I'm not one to shy away from speaking up, and I'm certainly not about to start now! Half of women experience what I endearingly refer to as the giggle dribble or the sneezing incident that catches them off-guard! I recently found out that many women dealing with postpartum or perimenopausal leaks avoid discussing it, even with close ones," shares Heigl. "This campaign offers a platform to get vocal again. It’s crucial for women to feel united in their experiences, without any shame attached. I refuse to let a little giggle dribble inhibit my enjoyment of motherhood and womanhood. Thus, I’m thrilled to support Poise® in reminding ladies that products exist to help us!"
"I am immensely grateful that Katherine had the bravery to vocalize her experience to uplift countless women dealing with the 'coughing fit panty blitz' or the giggle dribble as she humorously phrases it," expresses Katie Moran, President of Adult and Feminine Care at Kimberly-Clark. "It's vital for women not to harbor any shame about something that is a completely normal aspect of womanhood. With accurate information, women can feel empowered instead of embarrassed."
Leader in Bladder Leak Solutions
With over thirty years of experience, Poise® stands as a champion in bladder leak protection. The brand boasts a wide array of products, including liners and pads, ensuring that women receive both comfort and reliable security. From unexpected giggle dribbles to the more predictable sneeze leaks, Poise® delivers a comprehensive solution for women everywhere.
The campaign is formally live, with plans for its rollout on various platforms encompassing television, social media, digital, and retail channels in the upcoming weeks.
Visit Poise for More Information
To learn about Poise®'s complete collection of bladder leak protections, visit their website and join the discussion about breaking taboos and embracing life's spontaneous moments.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) plays an essential role in the lives of people across more than 175 countries. With a foundation built oninnovation, creativity, and understanding, Kimberly-Clark develops products designed to address the fundamental needs of individuals. Their trusted brands, which include Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, and others, consistently hold top market positions in numerous countries. The company employs sustainable practices to promote a healthier planet and support strong communities, ensuring long-term business sustainability. Moreover, Kimberly-Clark has been recognized as one of the World’s Most Ethical Companies® by Ethisphere for an impressive sixth consecutive year, as well as being named one of Fortune’s Most Innovative Companies in America for 2024.
Frequently Asked Questions
What is the main focus of the Poise® campaign featuring Katherine Heigl?
The campaign aims to normalize discussions around bladder leaks that many women experience, often feeling isolated due to the stigma associated with it.
How does Katherine Heigl contribute to the Poise® campaign?
Heigl uses humor and relatable experiences to educate women about bladder health and empower them to embrace life's moments confidently.
What can women expect from Poise® products?
Poise® offers a variety of products designed for comfort and reliability in managing light bladder leaks, helping women feel secure in their daily lives.
Why is it important to discuss bladder leaks?
Discussing bladder leaks helps break the stigma and encourages women to share their experiences, reducing feelings of shame and promoting greater awareness.
How long has Poise® been a leader in bladder leak protection?
Poise® has been at the forefront of bladder leak protection for over 30 years, building a reputation for quality and reliability in their product offerings.
